These Mountain Bikers Take Aim at Influencer Culture

These days, being a professional mountain biker demands more than just clocking fast times and hucking jumps. It’s all about having a social media presence where you can show off your sick garage and new car. What does that have to do with mountain biking you ask? Absolutely nothing, but the algorithm loves it. A trio of Canada’s fastest riders—Jesse Melamed, Remi Gauvin, and Miranda Miller—decided to jump on the bandwagon by launching their own Youtube channel MGM Alternative. The channel has all the goods: mediocre used cars, coupons, and hot tips for dialing in your bike. Unfortunately, the riders are pivoting future videos to focus more on riding and racing, but who knows, Jesse's sick Jetta might return for another cameo. One can hope.