There’s a new player in the bike industry, and it’s a rather familiar but unexpected name: Walmart. Technically, their new hardtail is being sold online through the brand known as Viathon, but it's still owned by Walmart. The retailer's move into the high-end bike market shouldn't come as a huge surprise considering last year's expansion into selling outdoor goods.
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Walmart's heirs, the Walton brothers, are also huge cycling fanatics. Just look at how they've transformed their hometown of Bentonville, Arkansas into a bustling mountain bike destination.
The new Viathon M.1. Viathon Photo.
As for the bike itself, it's a proper machine. The Viathon M.1 comes in S/M/L and is best suited for trail and XC riding. They didn’t skimp out on the components either. The most expensive model has a 120mm RockShox fork, SRAM XX1 gold Eagle drivetrain, SRAM Level brakes, and Stan’s No Tube Carbon Pro 29 Wheels. Dang, that’s definitely not some $300 Huffy. The new bikes range from $2,400 to $6,000, and it will be interesting to see its impact on the market and on local bike shops.
carylouder007
April 17th, 2019
This is really interesting news dog bite defense attorney near me from the side of Wal-Mart. The features of the bike are really helpful for the users to take part in different events and stands. The features are really special and anyone can make those features for riding through different terrains.
About The Author
stash member Katie Lozancich
TGR Staff Writer and photographer. Fond of bikes, pow, and dogs. Originally from Northern CA, home for me has ranged from the PNW to a teepee in Grand Teton National Park.
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