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sia 17
It's that time of year again, where the entire snow sports industry heads to Denver for three days of good times and better gear. Check out some of the highlights from today's show. Be sure to come back tomorrow to learn what gear to place on your wishlist.
Protect Our Winters Releases Giro Helmet & Goggle
Protect Our Winter's "Burritos and Bloodies" breakfast discusses the state of climate change and how it affects the outdoor industry. The conversation could not have been more timely and important. This year's speaker, Dr. Naomi Oreskes, discussed her work on both climate science and policy. The mood in the room was serious as she outlined the stark differences between present day and a year ago.
The main points are that climate change is real, we need to get over that, and the only way to seriously combat irreversible effects is through policy change. Oreskes outlined the opposition to these facts by showing clips from her feature film, "Merchants of Doubt." There are plenty of ways to support Protect Our Winters, including purchasing their collaboration with GIRO. GIRO has released a custom helmet and goggle, with proceeds benefiting POW.
Atomic Drops Potentially Game-Changing Boot
Atomic has released a boot that might finally be the solution for aggressive freeride skiers who need a stiff, light boot for both touring and in-bounds. The Hawx Ultra XTD combines the capabilities of the Hawx series with the movement a more traditional touring boot. Highlights include a liner with a built in walk-mode, a frictionless pivot point that allows for 54° movement, as well as the ability to work with both pin and alpine bindings.
Trying them on was unreal. They felt incredibly light and stiff on the feet, a true 130 flex. I can't wait to test them out on the mountain.
686 Delivers a Unique Collaboration
I love when companies are open to new ideas and collaborations. Usually this means new fabrics or technologies, but in 686's case they teamed up with PBR to make a jacket. It features pockets with a cooler liner to keep your beer cold, as well as pockets in the back to fit up to four beers.
686 is also delivering on the technical outerwear category with a Gore-Tex four-season coat that TGR will detail next week.
Strafe Release Ladies Specific Bib
Last year FlyLow released one of the first women's specific bib to the market. The company couldn't keep them in stock as demand for the product reached a fever pitch. This year other brands are taking note of this success including Strafe. Strafe is releasing the Scarlet Bib, their own take on the women's bib. The piece is made of an Event three layer, four-way stretch material that is both waterproof and breathable.
The main distinction is the halter top design, which, when coupled with a zippered, snapped side allows for quick pit stops in the bathroom.