Arc’Teryx Launches Campaign to Celebrate Outdoor Women

Arc’teryx's new spring campaign #defineFEMININE is a contest for active women to be nominated to win an all-expenses paid West Coast Canadian adventure. Anyone can nominate a woman in his or her life who is inspiring within the outdoor community through her dedication to adventure and enjoyment of being outside. 

Episode 1: The Guide, is told by Arc'teryx Staff Photographer Angela Percival and focuses on Christina Lustenberger, an ex-Olympic skier who now works as a mountain guide in British Columbia. When she's not skiing, she's training for the next ski season, and her passion is described as "infectious."  She's the kind of woman who pushes others to attain new goals through sharing her experiences and passion for the outdoors. 

The #definingFEMININE contest runs through May 8th with the winners of the contest being chosen on May 11th. Nominate a friend or participate in the campaign by using the hashtag #defineFEMININE when sharing outdoor pursuits or adventures on social media.