PM needs to hire a consultant that has start up experience and some skiing experience would not hurt.
A new objective set of eyes to look at the business and business model and determine what needs to be done.
If PM Gear is a business and not a hobby, IMO long lead times will not yield positive cash flow. Add quality issues and I think you will be too immersed in day to day problems to focus on what needs to be done to generate profits.
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