I Just Launched My Startup...

[evdog]

Since I have never shaved my legs, I have a serious question.

Also... when shaving legs, where do you stop? A hairy ass, hairy balls, and a hairy back would look rather out of place with smooth shaved legs. So guessing you would want to shave those too? Am I missing something? Or maybe you guys have a missed business opportunity!

[riser4]

Also... when shaving legs, where do you stop? A hairy ass, hairy balls, and a hairy back would look rather out of place with smooth shaved legs. So guessing you would want to shave those too? Am I missing something? Or maybe you guys have a missed business opportunity!

I've heard that you really don't want to shave your ass crack. The hair provides "lubrication" which prevents your cheeks from chafing.

[nickwm21]

Good Luck!

If I were you, I’d be putting a decent amount of focus towards US Masters Swim. A bunch of has-beens desperate to get close to their 200 Free time from 1983.


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[grizzle6]

Congrats my man!! Where were you back when I was on the bike and shaving said legs? You still going to keep the photo gig? Hoping to get out on the water with ya when you come to shoot Oliver’s place on the South Fork!


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Duder! Been a minute. I'm all the way in on BOLT. There's no other way if I want to see it succeed like I think it can and will. In fact, literally just put my quasi retirement post up the ol' IG today. Bittersweet for sure. Will def get up to the South Fork here and there. Would be great to connect amigo.

[grizzle6]

Have you determined potential market size and scalability? It seems like the addressable market could be pretty limited which which would limit scalability without further add on products that address additional markets. Cool idea but it's hard to see investability without market size.

That said, you found seed capital so there's obviously something to it. Congratulations and good luck going forward.

Yes. And yes. Put in a solid bit of research on TAM/SAM/SOM prior to putting the pitch deck together. It's out there. And while somewhat niche, the athlete market alone justifies a brand like BOLT. Men's leg-shaving is on the come up far beyond athletics. I'm hedging my bets, however, that it will continue to become more mainstream just as general men's skincare, selfcare and cosmetics have. It's a rising tide for sure...and I see a great deal of opportunity for a first-to-market brand like BOLT.

[Mazderati]

Also... when shaving legs, where do you stop? A hairy ass, hairy balls, and a hairy back would look rather out of place with smooth shaved legs. So guessing you would want to shave those too? Am I missing something? Or maybe you guys have a missed business opportunity!

I'm waiting on that convex blade to one-swipe my grundle.

[Trackhead]

Can you market to bike shops at checkout stands? Like a little homo razor pack to go with your other stuff in your cart?

Seems like it could do well in urban/hipster bike shops.

Good luck Grizz. With your photog/video/marketing background I’m sure you’ll succeed.

[GoldMember]

Yes. And yes. Put in a solid bit of research on TAM/SAM/SOM prior to putting the pitch deck together. It's out there. And while somewhat niche, the athlete market alone justifies a brand like BOLT. Men's leg-shaving is on the come up far beyond athletics. I'm hedging my bets, however, that it will continue to become more mainstream just as general men's skincare, selfcare and cosmetics have. It's a rising tide for sure...and I see a great deal of opportunity for a first-to-market brand like BOLT.

Good stuff. Have you put together your marketing plan and associated customer acquisition costs/budgets? I assume you have as you're obviously marketing it but your initial $400k probably isn't going to go far for CAC. I'm guessing you have another round of funding coming pretty soon(?). CAC is really expensive and it's going to absorb the vast majority of your time, money, and effort. Shit's not cheap, especially in B2C products.

With that, enjoy your journey! You'll be living this for awhile and will make some mistakes. That's okay, learn from them and pivot as needed. And one key element of entrepreunership: Capture your primary market and don't deviate your attention until you are absolutely dominant (I've seen it happen too often). First to market gives you an advantage but the big boys will see your success and pursue your customers with more powerful backing so speed and dominance in your main market is key. Looking forward to updates as this rolls out.

[tgapp]

Yes. And yes. Put in a solid bit of research on TAM/SAM/SOM prior to putting the pitch deck together. It's out there. And while somewhat niche, the athlete market alone justifies a brand like BOLT. Men's leg-shaving is on the come up far beyond athletics. I'm hedging my bets, however, that it will continue to become more mainstream just as general men's skincare, selfcare and cosmetics have. It's a rising tide for sure...and I see a great deal of opportunity for a first-to-market brand like BOLT.

Really cool stuff griz. There's a huge market opportunity among trans/NB/genderqueer folks, not to mention the broader queer/gay community. Lots of AMAB queer people find body/leg hair to be a major source of gender dysphoria, or just not their preference. Not sure how easy that market would be for you to expand into - your marketing video, while cute, was clearly intended for a very cishet audience.

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[MagnificentUnicorn]

Really cool stuff griz. There's a huge market opportunity among trans/NB/genderqueer folks, not to mention the broader queer/gay community. Lots of AMAB queer people find body/leg hair to be a major source of gender dysphoria, or just not their preference. Not sure how easy that market would be for you to expand into - your marketing video, while cute, was clearly intended for a very cishet audience.

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I’m going to get my adult daughters to translate this for me


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[mud]

I’ve been an avid cyclist for most of my life. But as a half Armenian, there’s no way in hell I can shave it all. A nice set of clippers and a monthly shearing works wonders. And hair in spandex is way better than the itchy needle pain of it trying to grow back.

[tgapp]

I’m going to get my adult daughters to translate this for me


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lotsa people born with dicks don't like body hair

and they pay good money to get rid of it

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[waxman]

The most believed reason is that it makes you more aero (there have been tests that show some significant power savings over distance equating to saving time and expending less energy in a race) but honestly, for 99% of those that shave their legs, it doesn't make that much difference. I'd say the biggest reasons cyclists shave their legs are:

1. It's a cultural thing. You show up to the sport and everyone that's "serious" about it, shaves their legs.
2. When you crash (and you will, if you spend enough time on a bike), hair in wounds makes things 10x worse.
3. Spandex + leg hair = no bueno.
4. They like the way it looks!

Secondary market is swimmers, way back when the highlight of swim team was coed shaving parties.
Shaved legs on cyclists was explained to me for 2 reasons:
-when you crash your hair gets pulled out by root causing more damage
-when getting your after ride massage your therapist isn't pulling your hair out either

edited because the video didn't show up on my phone, I see you've got swimmers (do trithletes count ) in the vid

[Viva]

-when you crash your hair gets pulled out by root causing more damage

No. As someone explained earlier up-thread, it's hair-in-the-scab that's unfortunate.

-when getting your after ride massage your therapist isn't pulling your hair out either

If s/he uses lotion, this isn't an issue.

.......

[CarlMega]

Congrats. Good marketing video too!

I think you keep Bolt as your manly marketing brand and maybe create a fabulous sister brand for the trans/cross dressing market. Different website and branding but use the same product with different glamour packaging. Corner the market - profit!

[Dantheman]

Good luck griz! I assume you're marketing the shit out of the FitCon/Arnold/etc. crowd?

[TBS]

Congrats on the launch!
<TMI>
I’m a cyclist and I shave my legs
I’m very unhairy below the chin, so Ms TBS’ razor works for my legs.
That said, just picked up some of that exfoliating cream. My legs do get scaly.
</TMI>

For marketing, getting Bolt on TV during Tour de France would be huge. There was a guy several years ago with an innovative water bottle. He followed the tour route dressed as a water bottle. Got some announcer mentions and his sales took off. You could follow the tour route dressed as a giant razor.

[Core Shot]

lotsa people born with dicks don't like body hair

and they pay good money to get rid of it

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Ancient Egyptian pride

[Woodsy]

lotsa people born with dicks don't like body hair

and they pay good money to get rid of it

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Back page of every SL weekly & Village Voice
"Ass, Crack, & sack wax" services

[irul&ublo]

Back page of every SL weekly & Village Voice
"Ass, Crack, & sack wax" services

Which ones do the Dodgers use when they in town!

[riser4]

Congrats on the launch!
<TMI>
I’m a cyclist and I shave my legs
I’m very unhairy below the chin, so Ms TBS’ razor works for my legs.
That said, just picked up some of that exfoliating cream. My legs do get scaly.
</TMI>

For marketing, getting Bolt on TV during Tour de France would be huge. There was a guy several years ago with an innovative water bottle. He followed the tour route dressed as a water bottle. Got some announcer mentions and his sales took off. You could follow the tour route dressed as a giant razor.

It would be worth hiring someone dressed as a ballsack to surreptitiously get in frame with him.

[Foggy_Goggles]

Kickass Grizzle!

This thread has everything. Entrepreneurism, some new to me acronyms and terminology and a suggestion to travel with the TDF as a ball sack.

[singlecross]

It would be worth hiring someone dressed as a ballsack to surreptitiously get in frame with him.

This type of feedback is why TGR is priceless.

A razor chasing a hairy ballsack up Alpe d’Huez would really put your company on the map.

Also, anyone who says that they shave their legs for the Aero is a Jong… it’s for the Soigneur (masseuse for you heathens) and for the crashes.

[buttahflake]

Yeah, there’s no Alpe d’Huez in this years tour, take a lap.

[Elkhound Odin]

So when are you going on Shark Tank?