Good Luck!
If I were you, I’d be putting a decent amount of focus towards US Masters Swim. A bunch of has-beens desperate to get close to their 200 Free time from 1983.
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Best Skier on the Mountain
Self-Certified
1992 - 2012
Squaw Valley, USA
Duder! Been a minute. I'm all the way in on BOLT. There's no other way if I want to see it succeed like I think it can and will. In fact, literally just put my quasi retirement post up the ol' IG today. Bittersweet for sure. Will def get up to the South Fork here and there. Would be great to connect amigo.
The Griz
Yes. And yes. Put in a solid bit of research on TAM/SAM/SOM prior to putting the pitch deck together. It's out there. And while somewhat niche, the athlete market alone justifies a brand like BOLT. Men's leg-shaving is on the come up far beyond athletics. I'm hedging my bets, however, that it will continue to become more mainstream just as general men's skincare, selfcare and cosmetics have. It's a rising tide for sure...and I see a great deal of opportunity for a first-to-market brand like BOLT.
The Griz
Can you market to bike shops at checkout stands? Like a little homo razor pack to go with your other stuff in your cart?
Seems like it could do well in urban/hipster bike shops.
Good luck Grizz. With your photog/video/marketing background I’m sure you’ll succeed.
Good stuff. Have you put together your marketing plan and associated customer acquisition costs/budgets? I assume you have as you're obviously marketing it but your initial $400k probably isn't going to go far for CAC. I'm guessing you have another round of funding coming pretty soon(?). CAC is really expensive and it's going to absorb the vast majority of your time, money, and effort. Shit's not cheap, especially in B2C products.
With that, enjoy your journey! You'll be living this for awhile and will make some mistakes. That's okay, learn from them and pivot as needed. And one key element of entrepreunership: Capture your primary market and don't deviate your attention until you are absolutely dominant (I've seen it happen too often). First to market gives you an advantage but the big boys will see your success and pursue your customers with more powerful backing so speed and dominance in your main market is key. Looking forward to updates as this rolls out.
Really cool stuff griz. There's a huge market opportunity among trans/NB/genderqueer folks, not to mention the broader queer/gay community. Lots of AMAB queer people find body/leg hair to be a major source of gender dysphoria, or just not their preference. Not sure how easy that market would be for you to expand into - your marketing video, while cute, was clearly intended for a very cishet audience.
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I’m going to get my adult daughters to translate this for me
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I’ve been an avid cyclist for most of my life. But as a half Armenian, there’s no way in hell I can shave it all. A nice set of clippers and a monthly shearing works wonders. And hair in spandex is way better than the itchy needle pain of it trying to grow back.
Secondary market is swimmers, way back when the highlight of swim team was coed shaving parties.
Shaved legs on cyclists was explained to me for 2 reasons:
-when you crash your hair gets pulled out by root causing more damage
-when getting your after ride massage your therapist isn't pulling your hair out either
edited because the video didn't show up on my phone, I see you've got swimmers (do trithletes count) in the vid
what's orange and looks good on hippies?
fire
rails are for trains
If I had a dollar for every time capitalism was blamed for problems caused by the government I'd be a rich fat film maker in a baseball hat.
www.theguideshut.ca
Congrats. Good marketing video too!
I think you keep Bolt as your manly marketing brand and maybe create a fabulous sister brand for the trans/cross dressing market. Different website and branding but use the same product with different glamour packaging. Corner the market - profit!
Good luck griz! I assume you're marketing the shit out of the FitCon/Arnold/etc. crowd?
Congrats on the launch!
<TMI>
I’m a cyclist and I shave my legs
I’m very unhairy below the chin, so Ms TBS’ razor works for my legs.
That said, just picked up some of that exfoliating cream. My legs do get scaly.
</TMI>
For marketing, getting Bolt on TV during Tour de France would be huge. There was a guy several years ago with an innovative water bottle. He followed the tour route dressed as a water bottle. Got some announcer mentions and his sales took off. You could follow the tour route dressed as a giant razor.
Kickass Grizzle!
This thread has everything. Entrepreneurism, some new to me acronyms and terminology and a suggestion to travel with the TDF as a ball sack.
This type of feedback is why TGR is priceless.
A razor chasing a hairy ballsack up Alpe d’Huez would really put your company on the map.
Also, anyone who says that they shave their legs for the Aero is a Jong… it’s for the Soigneur (masseuse for you heathens) and for the crashes.
Yeah, there’s no Alpe d’Huez in this years tour, take a lap.
crab in my shoe mouth
So when are you going on Shark Tank?
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