
Originally Posted by
XavierD
Salmon, Atomic (and maybe head) boots are still designed to be thrown in the ovan. The Fischer Vacuum fit is being phased out because they skied like shit, was overpriced, and didn’t really work as advertised. Tecnica has a heat moldavle rear cuff on their women’s all mountain boots, and Nordica’s infrared story is still a thing and a good tool.
K2 is telling folks to put their new shells in the oven.
Atomic and Salomon no longer make a big deal about it because it’s now old news, well known, and not a huge marketing push. It’s time for new marketing story lines, and additional product development. It’s also no longer a unique story, and more is required to set you apart, with weight being one of the more popular categories.
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