Marketing UT vs CO -- What's poor Vail to do?

[raueda1]

It has all become clear. Now that CO is the #1 destination for the nations most degenerate stoner snow sports participants, what are those wholesome midwestern families to do? Or the Southerners and Texans who also despise this element? Why, UT of course! Family friendly, and there's the Zion curtain to protect young eyes from watching toxic olcoholic drinks getting made, no Cannabis tourists, just slopes filled with wholesome blonde people skiing groomers.

Therefore, Vail will soon be marketing its UT as the family-friendly snow sports capital of the world. Their goal is nothing less than the conversion of PC and environs into a full-on Winter Disneyland. They don't need One Wasatch or any of that. In fact, connecting the areas would simply puts holes in their defensive wholesomeness perimeter. You heard it here first.

[gASSyrOBOt]

Maybe it has more to do with the shitstorm of people (nevermind the inability of them to operate a vehicle on I-70) which prompted marketing to out of state squares to vacation somewhere else......or maybe it is about empire building.
Ironic marketing where conditions and terrain are FAR SUPERIOR than Free Weed Colorado to the Disneyland contingent.

If you see this as anything more than VR unfettered greed, you need to put down the pipe.
They will market it any way they feel will make them $$$.

The MO-MO's are starting to look like the lesser of the evils.


VR= ski resorts version of Goldman Sachs.

Spoken as a native of Colorado.

[Benny Profane]

It has all become clear. Now that CO is the #1 destination for the nations most degenerate stoner snow sports participants, what are those wholesome midwestern families to do? Or the Southerners and Texans who also despise this element? Why, UT of course! Family friendly, and there's the Zion curtain to protect young eyes from watching toxic olcoholic drinks getting made, no Cannabis tourists, just slopes filled with wholesome blonde people skiing groomers.

Therefore, Vail will soon be marketing its UT as the family-friendly snow sports capital of the world. Their goal is nothing less than the conversion of PC and environs into a full-on Winter Disneyland. They don't need One Wasatch or any of that. In fact, connecting the areas would simply puts holes in their defensive wholesomeness perimeter. You heard it here first.

Nice, but, you forget that skiing culture most everywhere is alcohol soaked. What I'm saying is that, relatively speaking, we're a bunch of drunks, and a large segment of our demographic love to burn a bowl or two. I have met two ski club trip organizers who won't do a trip to Utah because the perception is that it's harder to drink. So, great, what's going to happen is that Vail will attract skiers from.......Utah.

[raueda1]

Nice, but, you forget that skiing culture most everywhere is alcohol soaked. What I'm saying is that, relatively speaking, we're a bunch of drunks, and a large segment of our demographic love to burn a bowl or two. I have met two ski club trip organizers who won't do a trip to Utah because the perception is that it's harder to drink. So, great, what's going to happen is that Vail will attract skiers from.......Utah.

Of course. Completely agree about the skier analysis. I run into that perception too. But reality doesn't matter here and I doubt that Vail's general marketing efforts will be on filling their nice new resorts with Utards. They'll do what they think brings the most people. And my theory is that they'll eventually wake up to the idea of marketing UT as the non-Colorado and try to make it into a Disney-like place with all kinds of nonsking family friendly things. But it's speculation. Time will tell.

[glademaster]

Of course. Completely agree about the skier analysis. I run into that perception too. But reality doesn't matter here and I doubt that Vail's general marketing efforts will be on filling their nice new resorts with Utards. They'll do what they think brings the most people. And my theory is that they'll eventually wake up to the idea of marketing UT as the non-Colorado and try to make it into a Disney-like place with all kinds of nonsking family friendly things. But it's speculation. Time will tell.

The problem there is that Utah makes for an ugly backdrop to all those nonskiing, family friendly things compared to Colorado. You could run sleigh rides about 12 days a year below 8000 feet on the PC side of the Wasatch, with a commanding view of I-80 and low, brown, aesthetically unappealing hillsides. The paucity of scenery has always struck me as one of the biggest flaws in the "utah ski experience" compared to most of the rest of western North America. Sure, LCC and BCC are pretty, until you realize that 8 miles beyond that breathtaking ridgeline is a flat, polluted hell hole of a city.

[schindlerpiste]

Good luck trying to defeat the stigma that is .....UTAH. That is what keeps us on relatively uncrowded knee deep fluff. I can't tell you how many people have no interest in skiing Utah [even though they have heard that it has better snow/terrain than the front range] just because of the perceived stigma (i.e. No sex, No drugs, No rock-n-roll).

[Benny Profane]

Vail doesn't really have to market PC to a new market. The place has been doing very well up to this point, so why fuck with success. They now have a mountain that is a quick cheap flight from CA. airports with a great town and ton of beds, and other mountain on the east slope of the Rockies with the same. And the Epic gapers live with the illusion that they can go to any, but they won't. Sorta like all those choices you have in a supermarket these days. Ten different kinds of healthy bread, etc..

[raueda1]

Good luck trying to defeat the stigma that is .....UTAH. That is what keeps us on relatively uncrowded knee deep fluff. I can't tell you how many people have no interest in skiing Utah [even though they have heard that it has better snow/terrain than the front range] just because of the perceived stigma (i.e. No sex, No drugs, No rock-n-roll).

The theory is that they'll EMBRACE the stigma of Utah and exploit it by marketing to those with kids that despise sex, drugs, and rock-n-roll. You know, a wholesome family environment, yada yada. This can only work for PC. Disney, here we come. LCC/BCC are immune. They're already too weed-addled, agro and have no cute town to build on, just SLC lying below the brown layer.

[Hugh Conway]

That is what keeps us on relatively uncrowded knee deep fluff

you've got one fucked up definition of uncrowded.

[stfu&gbtw]

Maybe it has more to do with the shitstorm of people (nevermind the inability of them to operate a vehicle on I-70) which prompted marketing to out of state squares to vacation somewhere else......or maybe it is about empire building.
Ironic marketing where conditions and terrain are FAR SUPERIOR than Free Weed Colorado to the Disneyland contingent.

If you see this as anything more than VR unfettered greed, you need to put down the pipe.
They will market it any way they feel will make them $$$.

The MO-MO's are starting to look like the lesser of the evils.


VR= ski resorts version of Goldman Sachs.

Spoken as a native of Colorado.

You're NATIVE?!?!

Tool.

[schindlerpiste]

you've got one fucked up definition of uncrowded.

To me, uncrowded is less than a two minute lift line, and not seeing more than 3-5 on on my line (or run) at any given time.
That is what I ski in the wasatch everyday, for at least 75 of my 90-100 days/yr.

[stuckathuntermtn]

2 minutes?
Uncrowded is skiing directly back on to the lift and seeing few to no tracks but yours and your buddy's.
That was Moonlight Basin 07/08.

[muted]

To me, uncrowded is less than a two minute lift line, and not seeing more than 3-5 on on my line (or run) at any given time.
That is what I ski in the wasatch everyday, for at least 75 of my 90-100 days/yr.

Best way to make it crowded is to advertise how great it is online. And based on your two posts, you are saying for 75 days you have 'knee deep fluff'. I don't think that's what you meant though.

I ski at Snowbird; not sure where you ski, probably the canyons, and I don't think anyone would disagree with me that on an average powder day, Snowbird gets tracked ridiculously fast. It even gets tracked up before the place even opens, thanks to the black pass holders and special guests.

[schindlerpiste]

First of all, I don't play that "secret stash" game, because someone knows where every stash is. I have passes at the Bird, the Canyons and DV. Obviously, not all 75 days are "knee deep". Nowhere near it. But, since you're a bird guy, I can tell you that I rarely see many people on the stuff off of Tiger Tail, Mach Schnell or Wilbeere Chutes. If you say that those places are crowded, then you either don't ski there, or are lying. Sure, everything gets tracked out (especially if you're skiing the road, the easy to get to shots on the Cirque, or a lot of Mineral Basin). If you venture a bit farther out, say Bookends or Thunderbowl, you can always find the goods.

[Hugh Conway]

Uncrowded is skiing directly back on to the lift and seeing few to no tracks but yours and your buddy's.

Yes. Bonus points if they'll hold the lift for you.


If it gets tracked out, it's crowded.

[tuco]

I'll leave all the marketing mumbo-jumbo and all the other shit that doesn't matter to the Hugh Conway's of the world

[Hugh Conway]

I'll leave all the marketing mumbo-jumbo and all the other shit that doesn't matter to the Hugh Conway's of the world

cuz you once stood in line at fucking alta TUCO! keep it core brah! keep it up roj's retarded bastard brother!

[gASSyrOBOt]

You're NATIVE?!?!

Tool.

Coming from someone with a New York Yankees avatar, it is pretty clear who qualified as a "tool".

How long have you lived in Colorado chief?
Long enough to see the coastal douche wave overrun the front range?

[Hugh Conway]

How long have you lived in Colorado chief?
Long enough to see the coastal douche wave overrun the front range?

I really hope you were an adult in the 60s/70s... otherwise you are just another tuco. man, but tuco's core because some bro told him stories of AK!

[tuco]

Hahaha! You're really reachin' now, can't even come up with shit that make sense. I fuckin' love it! Keep displaying what a gaping cunt you are, hahahahaha

[Hugh Conway]

A gaping cunt and core bro's lining up on a friday night....

[tuco]

Nah, I'm just waitin for my trust fund check to clear

[gASSyrOBOt]

I really hope you were an adult in the 60s/70s... otherwise you are just another tuco. man, but tuco's core because some bro told him stories of AK!

Another Tuco?
That would be Hector not Tuco.

[muted]

First of all, I don't play that "secret stash" game, because someone knows where every stash is. I have passes at the Bird, the Canyons and DV. Obviously, not all 75 days are "knee deep". Nowhere near it. But, since you're a bird guy, I can tell you that I rarely see many people on the stuff off of Tiger Tail, Mach Schnell or Wilbeere Chutes. If you say that those places are crowded, then you either don't ski there, or are lying. Sure, everything gets tracked out (especially if you're skiing the road, the easy to get to shots on the Cirque, or a lot of Mineral Basin). If you venture a bit farther out, say Bookends or Thunderbowl, you can always find the goods.

First of all, it's important to note how awesome it would be to have passes at those three areas. Nice work.

As for 'secret stashes', you were generalizing about the entire Wasatch range, not a couple stashes here and there. You were making it sound like it's untracked for hours here. Yes, locals like you and me know specific routes to have a great day but it's a fucking battle of perfect timing and constant re-evaluation as things open or don't. And the areas you mention are tracked out on a big powder day by 2pm, instead of 10am or 12pm like the Cirque or the rest of the mountain. Maybe I'm more picky than you, a couple untracked turns here and there don't make it uncrowded for me, but every visitor I've skied with are amazed how quickly the place is tracked out. It's not just me. It's no Squaw, but it's crowded, not counting a few April pow days when people would rather climb or bike.

[schindlerpiste]

If you truly want untracked, you need to hike for turns, or get up early (which I do). Yes, you must be more picky than me. All I'm trying to say (maybe poorly), is that the Wasatch is less crowded than just about anywhere I have skied in the US and Europe. I've never been to AK or the eastern BC, or Telluride, but I think [generally] that my statements are fairly accurate.

\Edit, because my real (original) point is no matter what Vail does, it is still faced with the dilemma of a demographic that likes to party and a State that has, and will continue to have, a stigma against it (i.e. Mormons, ziron curtain, GOP, no weed, drink out of airplane bottles). It's all bullshit, but it does exist.