Howard Schultz: How to Make Coffee at Home

[iscariot]

I don't see anything there that would piss of coffee geeks, I'd bet most of them would agree that french press and fresh grind are a great way to make good coffee.

This.

The coffee geeks know that fresh beans, fresh ground, french press is the way to go.

[Ted Striker]

And none of these would exist without Starbucks forging a new market.

Bingo. ​ ​ ​

[Dickeymotto]

And none of these would exist without Starbucks forging a new market.

While this may be true, they still offer a far inferior product. McDonalds forged the hamburger market, but does that mean they make good hamburgers?

[Hugh Conway]

While this may be true, they still offer a far inferior product. McDonalds forged the hamburger market, but does that mean they make good hamburgers?

Starbucks is a shitload better than the drip coffee that preceded it and McDonalds didn't forge the burger market

reminds me of $2 chuck haters who think the first step of connoisseurship is hating cheap shit that they can easily distinguish by a label

[Dickeymotto]

Starbucks is a shitload better than the drip coffee that preceded it and McDonalds didn't forge the burger market

reminds me of $2 chuck haters who think the first step of connoisseurship is hating cheap shit that they can easily distinguish by a label

Yes it is better then the drip coffee that proceeded it. Starbucks is not even in the same ball park as a high end roaster like Intelligentisa or Stumptown. I never said they were the worst coffee out there, but they are certainly not the artisan roaster that they advertise themselves to be and are subsequently perceived as by a lot of people.

[13]

Yes it is better then the drip coffee that proceeded it. Starbucks is not even in the same ball park as a high end roaster like Intelligentisa or Stumptown. I never said they were the worst coffee out there, but they are certainly not the artisan roaster that they advertise themselves to be and are subsequently perceived as by a lot of people.

If I recall correctly, SBUX only started advertising in the mass media fairly recently. Up until then, they relied on word-of-mouth and market penetration. Apparently, enough people liked it that they were able to advertise word-of-mouth for so long.

Bought at 18, sold at 50. If only I had more shares.

[Hugh Conway]

they are certainly not the artisan roaster that they advertise themselves to be and are subsequently perceived as by a lot of people.

Maybe in the land of jello Utah they advertise themselves as artisan and people think they are artisan but elsewhere, no, they aren't seen that way ime. Part of the reason McDonalds has stolen some of the coffee business..

[Benny Profane]

And we see you like girlie drinks. Do you sip your appletini's and cosmo's with your pinkie up as well?

Starbucks recently learned that one must melt the chocolate with the hot espresso and mix it in with the cold milk. I love the fact that I can drive up to a window in bumbfuck and get this 5 dollar treat. Every work day, at 6:30 in the morning, there is a window near work dispensing these buzz in a cup experiences before I even have breakfast. As far as my man card, I am very comfortable in my manly skin. After all, I drive a fucking Mini. The Starbucks girls with the ink think it's sooooo cuuuuute.

[XavierD]

Meh,

You won't find any complaints about Starbucks from me. I have made my share of money off of the company.

As have been stated, Starbucks offers consistancy, not the crem de le crem of urban coffee. Yes. In Seattle I can go find much better coffee at many of the local place. The same can not be said for Columbus GA, where I have spent a bit of time. A cup of Starbucks coffee is a god send in that god forsaken hell hole, made marginally better by the fact that it is not Phoenix City!

And if you are getting all bent out of shape over starbucks claiming that they make great coffee, grow up. No company is going to advertise their product as "consistently decent but not great"

I expect Howard Schultz to make himself a cup standard of 'pike' just as much as I expect the CEO of Cinibun to eat a mediocre and overly sweet cinnamon roll every morning, or The CEO of kellogs to restrict themselves to Poptarts and Eggos.

[splitter]

i french press 5 hour energy

[systemoverblow'd]

After all, I drive a fucking Mini. The Starbucks girls with the ink think it's sooooo cuuuuute.

Cute as in "aww look at that old man trying to be cool with his girlie drink, driving his cute little car. He must be going through a really shitty midlife crisis".

I knew a grown man who drove a mini. We called him "too tan" because he always wore wife beaters and spent too much time in a tanning booth. The waitresses at work always said it was cute to him as well but we all knew the truth.

[Benny Profane]

Cute as in "aww look at that old man trying to be cool with his girlie drink, driving his cute little car. He must be going through a really shitty midlife crisis".

I knew a grown man who drove a mini. We called him "too tan" because he always wore wife beaters and spent too much time in a tanning booth. The waitresses at work always said it was cute to him as well but we all knew the truth.

Jezuz, you really are turning into the resident asshole around here.

[systemoverblow'd]

Jezuz, you really are turning into the resident asshole around here.

You really have lost all sense of sarcasm too. Jesus, we used to be able to rib everyone a little without getting all whiny pants about it. Maybe you broke your funny bone last time your old man hip gave out.

[Dickeymotto]

Maybe in the land of jello Utah they advertise themselves as artisan and people think they are artisan but elsewhere, no, they aren't seen that way ime. Part of the reason McDonalds has stolen some of the coffee business..

This is entirely possible. Where I lived in NY, everyone got coffee at Dunkin Doughnuts and it never had a snooty "look at me I drink Dunkin Doughnuts, I'm sophisticated" vibe to it. I went to a Starbucks here in Utard land and ordered what I always order at a coffee shop, 16oz Americano no room. The girl behind the counter (I won't call her a barista) treated me like I was fucking retarded because I didn't use their lingo (didn't even look at the menu as I always order this). Pretty much everyone in the shop (you know the ones that are writing a novel on their macbook/ipad) stopped what they were doing to stare. On top of that, the drink tasted like dog shit.

IME: Starbucks = shitty pseudo gormet coffee with shitty with shitty pseudo elitist staff/clientele. Lame all around.

Maybe its because here in UT we're surrounded by mormons who don't drink coffee, so maybe its a place where non-mormon or rebellious mormon folk go to look important and differentiate themselves from the masses. Who knows.

[Cruiser]

If I ever walk into a Starbucks and order a "venti americano" I'm going to punch myself right in the face and then give myself a stern talking to.

[Art Shirk]

If I ever walk into a Starbucks and order a "venti americano" I'm going to punch myself right in the face and then give myself a stern talking to.

[Toadman]

+1

Even more important than a French Press and freshly ground coffee is having freshly roasted beans.

Shultz was right when he said, "after it’s opened, a bag of whole bean coffee has a shelf life of no more than a week."

Have to whole heartedly agree with this. I have had the good fortune to sample same day roasted coffee. It's like fresh brewed beer. So good when it's fresh, fresh.

If you get a barista who knows what they are doing, you can get a mighty tasty caffeine bev of your choice.

[rideit]

This is entirely possible. Where I lived in NY, everyone got coffee at Dunkin Doughnuts and it never had a snooty "look at me I drink Dunkin Doughnuts, I'm sophisticated" vibe to it. I went to a Starbucks here in Utard land and ordered what I always order at a coffee shop, 16oz Americano no room. The girl behind the counter (I won't call her a barista) treated me like I was fucking retarded because I didn't use their lingo (didn't even look at the menu as I always order this). Pretty much everyone in the shop (you know the ones that are writing a novel on their macbook/ipad) stopped what they were doing to stare. On top of that, the drink tasted like dog .

Sounds like you need to chill out on the keef laden chronic, bro, you was TRIPPIN!

[Ted Striker]

commonlaw for the muthafukkin win. How have I not seen that movie?

Starbucks is the McDonalds of coffee, not because they forged the market, but because of their consistency. I don't go to Starbucks within 50 miles of my house, but when I'm in Atlanta, or Toronto, or wherever the hell else my job takes me, I do. I actually look for it, because I know what I'm going to get.

[PNWbrit]

Jesus, we used to be able to rib everyone a little without getting all whiny pants about it.

Adverse could never take it though.....

[systemoverblow'd]

There's a big difference between a gentle ribbing in one thread and being followed around the forum by a bunch of psychopathic idiots commenting in every thread you comment in. But I wouldn't expect you to understand since you are one of those idiots.

[Pegleg]

Starbucks is the McDonalds of coffee, not because they forged the market, but because of their consistency. I don't go to Starbucks within 50 miles of my house, but when I'm in Atlanta, or Toronto, or wherever the hell else my job takes me, I do. I actually look for it, because I know what I'm going to get.

This. I know where to get the better coffee when I'm home, and if I have time I'll check out a promising-looking local shop when traveling. But in an airport or unfamiliar area without any obvious coffee-geek places, Starbucks can be a godsend. And they definitely raised the bar on coffee quality in the US generally - their coffee is the basis for comparison now instead of weak, burned, 6-hour-old diner or gas station coffee.

[PNWbrit]

There's a big difference between a gentle ribbing in one thread and being followed around the forum by a bunch of psychopathic idiots commenting in every thread you comment in. But I wouldn't expect you to understand since you are one of those idiots.

Complain to a moderator?

[systemoverblow'd]

Complain to a moderator?

See what I mean...

[jfost]

There's a big difference between a gentle ribbing in one thread and being followed around the forum by a bunch of psychopathic idiots commenting in every thread you comment in. But I wouldn't expect you to understand since you are one of those idiots.

maybe you guys just have the exact same tastes?