Howard Schultz: How to Make Coffee at Home

[Benny Profane]

Boy, this is going to piss off the coffee geeks.

http://www.businessweek.com/articles...howard-schultz

"I get up at 4:30 every morning to walk my three dogs and work out. Around 5:45 a.m. I make coffee for myself and my wife, using an 8-cup Bodum French press. This is the absolute best way to make coffee at home. Brewing coffee traditionally does not extract the oils, flavor, and essence of blends or a single varietal. The French press brings out those flavors. It’s a more robust or, in lay terms, a muddier cup of coffee. I use a coarse grind of aged Sumatra. Don’t buy preground coffee. After it’s opened, a bag of whole bean coffee has a shelf life of no more than a week. Store it in an airtight container on your counter, away from heat, sunlight, and moisture. Put approximately two tablespoons of coffee per cup in the glass beaker. Let your filtered water reach a rolling boil before you pour it in. After the water and coffee steep for three to four minutes, stir it to make sure the grinds are wet and submerged. Then press the coffee down. I never add milk to my French press, absolutely no milk. And since the French press should not be on a burner, transfer the coffee to a thermos. Drink it within an hour or two, at the max. You’ll have the best cup of coffee known to mankind. I am also particular about the brand I use, but that is a topic for another day. — As told to Susan Berfield

Schultz is the chairman and CEO of Starbucks."

[13]

I love me some freshly ground french press.

[moose pit]

Makes good coffee at home and sells over priced shit to customers... go figure.

[assman]

and he's paying significantly less than $4. for a cup of f'n coffee.

[snoboy]

I don't see anything there that would piss of coffee geeks, I'd bet most of them would agree that french press and fresh grind are a great way to make good coffee.

[Benny Profane]

Makes good coffee at home and sells over priced shit to customers... go figure.

You know he isn't selling coffee. Although he sells damn good coffee.

[13]

You know he isn't selling coffee. Although he sells damn good coffee.

Shareholders seem to be doing OK too.

[moose pit]

You know he isn't selling coffee. Although he sells damn good coffee.

Sorry he is the CEO of a coffee and lame ass "culture" providing corporation, that has indoctrinated the masses into thinking starbucks is the best coffee evar.

And there are still lots of small rosters out there that do sell damn fine coffee. To me starbucks runs with the same strategy for coffee that Australian Shiraz producers use for wine, if it is mediocre to bad cover it up with a stronger flavour (burnt or sugar for starbucks, oak for wine) and then tell people that is how it should taste until they believe you.

[Hugh Conway]

To me starbucks runs with the same strategy for coffee that Australian Shiraz producers use for wine, if it is mediocre to bad cover it up with a stronger flavour (burnt or sugar for starbucks, oak for wine) and then tell people that is how it should taste until they believe you.

Stop drinking shitty Shiraz.

[moose pit]

Stop drinking shitty Shiraz.

That would require starting drinking shitty Shiraz.

[Hugh Conway]

Sorry he is the CEO of a coffee and lame ass "culture" providing corporation, that has indoctrinated the masses into thinking starbucks is the best coffee evar.

And there are still lots of small rosters out there that do sell damn fine coffee. To me starbucks runs with the same strategy for coffee that Australian Shiraz producers use for wine, if it is mediocre to bad cover it up with a stronger flavour (burnt or sugar for starbucks, oak for wine) and then tell people that is how it should taste until they believe you.

That would require starting drinking shitty Shiraz.

ipso facto you already are

[jfost]

coffee & wine = emporer's new clothes for the "elite" bourgeoisie

[rideit]

I don't think many (any?) people have been 'fooled' into thinking it is the best ever. I think most people see it for what it is (the best brew available within walking distance of terminal Gate G4, or the truck stop in Peoria). It is often tons better than the local chi-chi shop, but usually there are a few locals that kill it, but often people are traveling, and just looking for something consistent and convenient. Starbucks fits that bill. Most people that hate on Starbucks are too young to remember what coffee in the US really meant pre- 1985. In general, it was fucking AWFUL, unless you went to Italian restaurants or French patisseries. Some espresso existed in major urban areas, but certainly not in the airport!
All that said, I am not a fanboi, I always have tried to find the local killer roaster/pression, but it's not always easy, cheap ( or always great).
I invested in Starbucks in 1992, with a tiny bit of money. It paid for my first business, down payment on a house, and then some. So there you go.

[Benny Profane]

Sorry he is the CEO of a coffee and lame ass "culture" providing corporation, that has indoctrinated the masses into thinking starbucks is the best coffee evar.

And there are still lots of small rosters out there that do sell damn fine coffee. To me starbucks runs with the same strategy for coffee that Australian Shiraz producers use for wine, if it is mediocre to bad cover it up with a stronger flavour (burnt or sugar for starbucks, oak for wine) and then tell people that is how it should taste until they believe you.

Yeah but, he's got his thing to the point that, when, I am cruising by a sign that says, Stahbux, 1.5, on the interstate in the middle of bumbfuck, I can depend on having in my cup holder soon the same iced venti mocha I get on the streets of NYC a month before. And it's good.

[moose pit]

ipso facto you already are

Or at some point I had, come on Hugh it's not like you never tried anything you didn't like.

[moose pit]

Most people that hate on Starbucks are too young to remember what coffee in the US really meant pre- 1985. In general, it was fucking AWFUL,

don't have to remember


Or drop into your local gas station for a insipid cup of foldgers-esque shit.

[Kied]

Best coffee I've ever had comes from Stumptown. At home I followed their directions and it makes a pretty mean cup...

http://stumptowncoffee.com/guide/press-pot/#

[userA]

i hate all the crap howard fuckin schitzultz cramed down sonic basketball fans throats, how proud blah blah hometown blah blah im one of the regular guys blah blah watch me sell the team to okc guys blah blah
dick move howard hope we never meet you liar
bobby

[Hugh Conway]

Or at some point I had, come on Hugh it's not like you never tried anything you didn't like.

All the time. Hit a raw nerve because I had to listen to some dickbag babble about how Chardonnay is supposed to taste like oak the other night. Haven't really noticed the oak thing with Shiraz as much as late 90s california chards which tasted like acorns


Like ride it said, shitload better than what came before. Like the macro micros

[Dickeymotto]

I prefer my siphon to the press pot, though it is much tricker to use and requires a lot of practice before you get good results.

Best coffee I've ever had comes from Stumptown. At home I followed their directions and it makes a pretty mean cup...

http://stumptowncoffee.com/guide/press-pot/#

Beat me to it. Also Intelligentsia and PT's are fantastic roasters. We're lucky enough in SLC to have Cafe D'Bolla, who is as good as any of the previously mentioned roasters if not better. Seriously, if you're in SLC, go there and get a cup of their siphon brew, its fucking incredible.

[dumpy]

All the time. Hit a raw nerve because I had to listen to some dickbag babble about how Chardonnay is supposed to taste like oak the other night. Haven't really noticed the oak thing with Shiraz as much as late 90s california chards which tasted like acorns


Like ride it said, shitload better than what came before. Like the macro micros

I always thought I hated chardonnay, until I tried an unoaked one. I was happy.

I want my whisky to taste like wood, I want my wine to taste like, well wine. (a lil oak is ok)

[RockChalk]

Starbucks is good for one thing...the clover.

Its either clover or press for me- lately the press has been getting all the love.

Graffeo Beans organic is on the counter right now.

[systemoverblow'd]

Yeah but, he's got his thing to the point that, when, I am cruising by a sign that says, Stahbux, 1.5, on the interstate in the middle of bumbfuck, I can depend on having in my cup holder soon the same iced venti mocha I get on the streets of NYC a month before. And it's good.

And we see you like girlie drinks. Do you sip your appletini's and cosmo's with your pinkie up as well?

[userA]

let us get back on topic to my displeasure with h. schultzit.

in seattle, lighthouse roasters are the standard that others have strived to match. phinney location is a roasters mecca and sippers dream.
stumptown learned FROM these guys before moving to p town
bobby

[Tippster]

let us get back on topic to my displeasure with h. schultzit.

in seattle, lighthouse roasters are the standard that others have strived to match. phinney location is a roasters mecca and sippers dream.
stumptown learned FROM these guys before moving to p town
bobby

And none of these would exist without Starbucks forging a new market.

And regarding cheap Aussie Shiraz: not all of it sucks. Know what you're buying.