
Originally Posted by
weasel1
Many of us are shop staff or owners. The rest of us likely know shop staff or owners well. As a former hard goods buyer and shop manager for several significant shops, I know that shops can have an impact. More importantly, if regional reps suspect a concern that will affect their business with shops in their territory, they may have a more significant impact still. I suggest the following:
1). We circulate the following letter (or a similar document) to dealers with whom we have relationships, and ask them to sign on to the letter. We then deliver the letter to the regional sales reps in the areas where signatories operate.
2). We create a compelling poster with graphics (eg a pic of TC's mangled leg) that politely defines the issue, to provide to shops who may wish to have an easy way to explain to customers why they are taking a position on Salomon products.
3). We use these materials to get buyers and owners to express their concerns on an ongoing basis, at shows, in clinics, etc. with Salomon execs and reps.
The letter:
An open letter to Salomon from retailers:
To whom it may concern:
We write to you as dealers who represent your brand, one which has historically held a strong position in our industry. As Salomon dealers, we have staked the reputation of our brands in part upon the reliability of Salomon as a company, as a brand and as a driver in this marketplace.
We have appreciated the innovation Salomon has brought to our industry, and its commitment to dealers. It is because of our cognizance of this history that we now express concern regarding the advent of the Quest boot. We are aware of the early production issues with the tech binding inserts on this boot, the injury claim and the subsequent CPSC recall. This kind of issue places our customers' faith in your products, and thus in us as dealers, at risk.
We urge Salomon to demonstrate to its customers, its dealers and the mountain sports community its continued committment to safe, quality, reliable and innovative products, as well as its commitment to its customers, by quickly and amicably resolving the outstanding claim regarding the Quest boot. We believe that such a response is critical to the maintenance of our brands, and yours. Until such time as this issue is resolved, we may reserve the right to review our relationship with Salomon in the interest of protecting our reputations with our customers and our brands.
Yours Respectfully,
(Dealer)
Bookmarks