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Thread: What is Apple teaching us?

  1. #1
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    What is Apple teaching us?

    Millions of people viewing this ad on youtube.com now believer funnest is a real word. I always thought Apple had awesome marketing, but this is just sad, imo.

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  2. #2
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    Thankfully, Grammar Girl has already looked into this:
    Full detailed post with research leading to conclusion below
    In the end, I've come to believe that there is a “fun” continuum. On one end you've got "fun," the noun, and everyone is happy to cluster around and be associated with it. That's the standard usage. Then, if you move on to "fun," the adjective, you've got a smaller but still significant group of people who will give their approval. That makes "fun" as an adjective informal usage. And then as you move on down the continuum you've got a much smaller group of people who are willing to grab "funner" and "funnest" by the shoulders and give them a big welcoming hug. That would be an example of language in flux. This small group clearly includes Steve Jobs, who has just thrust "funnest" into the spotlight. I predict the "funnest iPod ever" campaign will increase the general use of "funnest" and could even push it into the informal usage category. Now that's power.

  3. #3
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    Oh, thank you grammar girl, thank you! What would we do without your masterful command of the English language? Perhaps you should send a memo to the dictionary people to get that fixed, and make sure the 1st and 2nd grade classrooms are all notified of the change as well!

    Funner and funnest are not words. I will not use them. I hate you Steve Jobs. I'm gonna go break my iPod and use the pieces to cut myself.
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  4. #4
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    Quote Originally Posted by thefrush View Post
    I'm gonna go break my iPod and use the pieces to cut myself.
    Don't forget to liveblog it.

  5. #5
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    I'll make a TR.
    ((. The joy I get from skiing...
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  6. #6
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    Quote Originally Posted by thefrush View Post
    Oh, thank you grammar girl, thank you! What would we do without your masterful command of the English language? Perhaps you should send a memo to the dictionary people to get that fixed, and make sure the 1st and 2nd grade classrooms are all notified of the change as well!

    Funner and funnest are not words. I will not use them. I hate you Steve Jobs. I'm gonna go break my iPod and use the pieces to cut myself.
    Pedo bear and 1st/2nd graders???

    If some of the best times of my life were skiing the UP in -40 wind chill with nothing but jeans, cotton long johns and a wine flask to keep warm while sleeping in the back of my dad's van... does that make me old school?

    "REHAB SAVAGE, REHAB!!!"

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    That's just nonsensical. <-- Not a word, and I refuse to use it. It's just not sensical.

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    Quote Originally Posted by timvwcom View Post
    ((. The joy I get from skiing...
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  9. #9
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    Yeah but "funnest" sounds stupid.
    that's all i can think of, but i'm sure there's something else...

  10. #10
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    This is the boringest thread I've read in a while.

  11. #11
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    I always wondered why "funnest" wasn't a word. Why can't we have a single term that describes the quanitity of fun? What's really so wrong with saying "that was the funnest thing ever"? Why do we instead have to say "that was the most fun thing ever"? We can have funniest, largest, smallest, etc...so why not funnest?

  12. #12
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    Fuck apple, those pretentious pricks- I don't think any of their shit is particularly cleverly designed.
    No Roger, No Rerun, No Rent

  13. #13
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    Quote Originally Posted by Yukonrider View Post
    This is the boringest thread I've read in a while.
    Unpossible!

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    It's also worth mentioning that funnest is a perfectly cromulent word.

  15. #15
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    I think Apple is teaching everyone that sometimes knowing when and how to break the rules makes for effective marketing.

    I suppose the OP would like Apple to promise to "Think Differently" in the future...

  16. #16
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    You started a thread, got Apple some attention, showed one of their ads and made people think of them, all because they used the word "funnest".

    Who is smarter than whom here?

  17. #17
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    Um... it's "intelligenter."

  18. #18
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    Quote Originally Posted by iceman View Post
    You started a thread, got Apple some attention, showed one of their ads and made people think of them, all because they used the word "funnest".

    Who is smarter than whom here?
    Steve Jobs is a dick.
    ((. The joy I get from skiing...
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  19. #19
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    that word... i do not think it means what you think it means.

  20. #20
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    Quote Originally Posted by timvwcom View Post
    Pedo bear and 1st/2nd graders???

    Sorry for the brief hijack, but that reminded me of this, which I find thoroughly entertaining:


  21. #21
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    What is a word? Who decides? IMO anything within the lexicon that's meaning is relevant to a large enough group is a word. I mean if I say it and people understand it than why wouldn't it be a word?

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