Smith Optics

Ketchum, ID, United States

http://www.smithoptics.com

Smith Optics was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. This invention would revolutionize the powder skiing experience allowing diehards to have the time of their lives.

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The new Attack and Attack Max feature the Smith Mag™ lens change innovation - a total break through in interchangeable lens technology. When installing a new lens, small magnets guide the temple into place, and then a mechanical-lock automatically clamps down to secure everything in place position with a click. To release the lens, simply fold the temples, press the lever on the lug, mechanical lock disengages. Change ChromaPop™ lenses faster and easier than ever before. ⠀ Click into Smith MAG™ lens change innovation with ChromaPop™. #AmplifyAwesome #ChromaPop

The next generation of Smith performance eyewear has arrived. The aerodynamically designed Attack and Attack Max are faster in every detail. With a simple click, experience the sound of speed with Smith MAG™ interchangeable technology; an innovation that enables fast ChromaPop lens swapping for varying light conditions. ⠀ Click into Smith MAG lens change innovation with ChromaPop™. #AmplifyAwesome #ChromaPop

The Sound of Speed. ⠀ Coming 7.19.17

When you see more, you can do more. Experience ChromaPop™. ⠀ Learn more about the amplified detail of the Guides Choice with ChromaPop™ Bronze Mirror by following the link in our bio. #AmplifyAwesome #ChromaPop

Sight fishing made easier. The Guide’s Choice with ChromaPop+ Polarized Bronze Mirror lenses are specifically crafted to combine a high contrast brown lens and a clarity-maximizing bronze mirror to perform for anglers on rivers or in-shore. ⠀ Experience ChromaPop™ by following the link in our bio. #AmplifyAwesome #ChromaPop

The Guide’s Choice are a proven fish finder. ChromaPop+ Polarized Blue Mirror lenses are designed to cut the glare and see into the depths out on the ocean, where they boost the subtle color differences between water and fish. ⠀ Experience ChromaPop™ by following the link in our bio. #AmplifyAwesome #ChromaPop

When you see more, you can do more. Experience ChromaPop™. ⠀ Learn more about the amplified detail of the Guide's Choice with ChromaPop™ by following the link in our bio. #AmplifyAwesome #ChromaPop

When you see more, you can do more. See beyond your normal capabilities with the amplified detail and enhanced natural color of ChromaPop™ lens innovation. ⠀ #AmplifyAwesome #ChromaPop

Amplify Awesome. ⠀ Coming 7.11.17

The Rover featuring Koroyd® utilizes crumple-zone cylinders that crush uniformly on impact and manages energy more efficiently with less volume than any other protectionism n material on the market. Not all helmets are created equal. ⠀ Demand Smith with Koroyd®. Follow the link in our bio to learn more. #DamageControl #Koroyd #SmithRover

The Forefront featuring Koroyd® provides superior impact absorption, design flexibility, and ventilation when compared to materials traditionally used in helmet construction. Not all helmets are created equal. ⠀ Demand Smith with Koroyd®. Follow the link in our bio to learn more. #DamageControl #Koroyd #SmithForefront

Finally, protection as progressive as you are. Koroyd® crumple-zone cylinders crush uniformly on impact, converting and absorbing more kinetic energy than traditional protection materials. Not all helmets are created equal. ⠀ Demand Smith with Koroyd®. Follow the link in our bio to learn more. #DamageControl #Koroyd #SmithForefront

We the people. Happy 4th of July from all of us at Smith, we hope you’re staying safe and most of all having fun out there celebrating this great American holiday. @kevin_schulz in the Lowdown with ChromaPop in Matte Crystal Red. ⠀ #ChromaPop #AmplifyAwesome #🇺🇸

After months of recovering from injury, @sage_cattabriga_alosa is back ripping turns at his home base @mtbachelor this weekend. We're itching to see what Sage has been cooking up for next season!!

Sending it straight into the holiday weekend like @MikeJHopkins.

After a another fun winter surfing his beloved Santa Cruz points, @jasonratboycollins shifts his focus to the thrills of King Salmon fishing in the Monterey Bay. These long days on the water can be grueling on the eyes, so he looks to the protection the Guides Choice with ChromaPop™ provides him from the glare and rough conditions the Bay is known for. ⠀ #AmplifyAwesome #ChromaPop #SmithGuidesChoice

Stars, stripes and tan lines. Smith athletes @brettbarley @jakemarshall1 @tommybooboo1 from sea to shining sea are ready to fly their flag and celebrate the USofA this 4th of July. Check out the Lowdown with ChromaPop in Matte Crystal Red - perfect for the long, sunny weekend ahead. ⠀ #ChromaPop #AmplifyAwesome #🇺🇸

For the high-speed junkies out there. Formula F1 racer @carlosainz preps for his races and connects with fans. Geared up in his Lowdown with ChromaPop™, he’s always ready to win on and off the track.

Damage Control. Demand Smith with Koroyd®. ⠀ Follow the link in our bio to learn more. #DamageControl #Koroyd

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