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A subtle shift is occurring in the ski marketing community: Companies are moving away from tech-heavy videos full of references to trademarked features, and instead producing shreddits that let the skis speak for themselves. Several others have done it already this year, and now Lib Tech has released Magne-Traction® The Movie.
Honestly, we're super down with this trend. The ski world is full of sidecut radii and rocker-to-camber ratios, and we'd rather watch skiing than listen to a monologue about TitaniumTech® Torsional Stiffening Technology™. Lib Tech evidently agrees, at least based on this edit. Featuring Lucas Wachs, Mike King, and Blaine Gallivan among others, it's mostly a backcountry powder flick, but with a peppering of urban and park. Big drops and pillows abound, with Wachs and King putting down some absolute heaters.
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For more information on skis featuring the titular Magne-Traction® Serrated Steak Knife Technology, check out the Lib Tech website here.
