YT’s New Capra Launch Video Is As Weird As it Gets

The bike industry’s marketing minds seem to have outdone each other yet again. If you’re going to launch a new bike, why not make a blockbuster cop thriller with the director of Peaky Blinders and Black Mirror, featuring Danish actor Mads Mikkelsen? Well, of course, that’s what YT Industries went for with the release of their new Capra. I mean Christopher Walken wasn’t enough, right? Well, the film does have some actual riding in it, and the bike itself looks like an absolute shred machine, so at least there’s that.