I really wish I was present for the YT marketing brainstorm that contrived this cinematic masterpiece of an advertisement. Sure, YT could have easily pulled from their impressive roster of athletes—Cam Zink, Ethan Nell, Adolf Silva, or Andreu Lacondeguy—but any bike brand would do that.
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Why settle for a Red Bull Rampage champion when you could have the legend himself, Christoper Walken. We’re not sure if Walken has any actual authority in the realm of mountain biking, but regardless, his dramatic Shakespearean soliloquy about the new YT Jeffsy will move you.
About The Author
stash member Katie Lozancich
TGR Staff Writer and photographer. Fond of bikes, pow, and dogs. Originally from Northern CA, home for me has ranged from the PNW to a teepee in Grand Teton National Park.
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