We’ve got to hand it to them – Specialized’s marketing team knows what they’re doing. At this point, we’ve just about seen it all poured into the campaign for the Stumpjumper over the last few years. We had Big Head, we had Victorian-era romanticism, we even had Rowdae. Now, we’re apparently in the “Golden Age of Mountain Biking” with Matty Miles, Harookz, and Matt Hunter reminiscing on “the perfect lap.” Did someone watch a little too much Point Break?
You would think that after six runs, Brandon Semenuk would finally have found a way to bore us with his Raw 100 videos. Unfortunately that’s not the case. For Raw 100 V6, I have so many questions, but they mostly revolve around one central theme: “why does physics not apply to you, Brandon?” I’m getting a little jealous, and it’s really not fair to the rest of us.
The global pandemic brought the snowsports industry to a halt for three months. For many on the European continent, lockdown meant strict confinement at home, far away from the mountains. When the COVID restrictions were finally lifted, French freeskiing prodigy Ben Buratti went straight to the mountains only to find that his home mountain La Clusaz had become an eerie ghost town. His new film documents Buratti’s return to the snow on the first day after the lockdown, and there’s not another
News flash: Freeride is alive and well. With mountain biking exploding this summer (following a multi-year trend) we are glad to see that our favorite aspect of the sport - shredding for the sake of shredding – is here to stay. Norco, one of the original pioneers of freeride mountain biking, just dropped an all-new bike catering exclusively to that particular faction of riders. Paying homage to freeride's roots, it’s called the Shore, has 180mm of travel front and rear, 27.5-inch wheels, and