Specialized’s Newest Stumpjumper EVO Ad Is Cinematic Gold

We’ve got to hand it to them – Specialized’s marketing team knows what they’re doing. At this point, we’ve just about seen it all poured into the campaign for the Stumpjumper over the last few years. We had Big Head, we had Victorian-era romanticism, we even had Rowdae. Now, we’re apparently in the “Golden Age of Mountain Biking” with Matty Miles, Harookz, and Matt Hunter reminiscing on “the perfect lap.” Did someone watch a little too much Point Break?