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Can We Talk About Specialized’s Stumpjumper Ads For A Sec?

Just about a year ago, when Specialized released their latest iteration of the Stumpjumper, it was accompanied by one of the single greatest marketing videos ever made. We watched it over. And over. And over. And over again. And we know you did too. Well, if you’ve done any snooping around YouTube and Instagram lately, you’ll probably have noticed that Big Head is alive and well – and that the weird alternate universe he seems to live in is quite entertaining.

RELATED: How Bill Nye Really Feels About Climate Change

Here’s some of our favorites.

Let’s saunter merrily: 


The FSR Show:


Or what about the original? 

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Whisper Ridge is First Resort in U.S. to Offer Heli-Biking
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Whisper Ridge is First Resort in U.S. to Offer Heli-Biking

Whisper Ridge is First Resort in U.S. to Offer Heli-Biking

Heli-biking has become all the rage in the bike community, and thanks to Whisper Ridge in Utah, the trend has made its way to the U.S. The resort, just outside of Salt Lake City, is better known for its 70,000 acres of backcountry terrain. Now they’re upping their game by incorporating that same land for mountain biking. Their ultimate goal is to become North America’s premier heli-biking outfitter. RELATED: Nine Days Bikepacking Through Remote BC Backcountry This summer, they’ll be offering

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Aaron Gwin’s Massive Crash at Fort William
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Aaron Gwin’s Massive Crash at Fort William

Aaron Gwin’s Massive Crash at Fort William

There were a lot of savage crashes at Fort William this weekend, but Aaron Gwin’s cartwheel over the handlebars was by far the gnarliest. It’s one of those tumbles that you'd want to look away but just can’t. The thing is, no one understands what caused the massive yard sale—even Gwin himself is perplexed.  RELATED: Fort William World Cup Downhill Recap Determined to crack the case, mountain biker vlogger Ben Cathro took to the Fort William course to investigate the scene of the crime.

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Transphobia Has No Place in Action Sports
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Transphobia Has No Place in Action Sports

Transphobia Has No Place in Action Sports

Two tenths of a second. That’s all that separated Kate Weatherly and Marine Cabirou this past Sunday in the Women’s World Cup race in Leogang. Their results are indicative of a loose and dusty course that was racing fast, which kept things neck and neck between many of the top female racers. Despite Cabirou’s best effort to salvage her run after crashing on the last corner, Weatherly ultimately snagged 3rd by mere pedal strokes. At the award ceremony she stood on a UCI downhill World