Villager Goods: Making Organic Cool In Action Sports

In an era where the action sports world has become dominated by sugary energy drinks, a few movements have reminded us to Drink Water. The latest to spark this movement is Villager Goods, backed by a crew of some of the biggest, surfers, skaters, and snowboarders in the game, from Andrew Reynolds, to Pat Moore and Alana Blanchard. Villager started out with a line of coconut water drinks and set out to create a brand they truly believe in, with products that reflect their commitment to living an authentic healthy, and meaningful lifestyle. Pro Skateboarder Paul Rodriguez explains his connection just to the idea of the brand represented a healthy lifestyle where there really hadn't been such a thing in the action sports world. Athletes like Paul turned away big money sponsors like Mountain Dew and Monster to become a part of Villager and a start a movement.

Villager CEO, Josh Landen and his fellow owners took a trip up the California coast, dropping in on skateparks to share Villager coconut water people and local communities.