Video: John John’s New Flick is Artsy But Still Rowdy
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The Florence brothers are on a roll. John John is injured, but still tentatively on track for a berth at the first-ever Olympic surfing competition. There has been rampant speculation about the potential for Kelly Slater to edge him, but Florence has implied that he has Olympic aspirations, injury notwithstanding:
Nathan has been cranking out stellar content on his Youtube channel and Instagram, and has been building a name for himself as one of the best big wave surfers around. He might not be as well known as his brother, but that could change in a hurry if he keeps crushing it this hard.
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Ivan... We don't hear as much about the youngest Florence brother, and can only assume that his under-the-radar style is by design, because he certainly has the chops to hang on the world stage. There's nothing wrong with playing it close to the vest, but we wouldn't mind seeing a little more from him. Only time will tell if our wishes come true...
Anyways, on to JJF's new film. There's a lot of surf content out there, so it takes something special to stand out— without exceptional surfing or creative editing, it's easy to get lost in the slough of daily surf content flooding the internet. That said, it's JJF that we're talking about, so there's very little risk of unexceptional surfing; whether he's getting barreled or launching aerials, it's all eminently watchable. However, DONE isn't just 20 minutes of straight surfing. It's a mix of archival footage presumably from the Florence family archives, shots from JJF's travels, and, of course, a whole lot of heavy-duty surfing. Whether at Tahiti, J-Bay, or Oahu's North Shore, JJF makes it look stylishly effortless. Which, for him, it probably is.
In short, it's the perfect mix of action and art, all layered over a great soundtrack. Give it a watch, and while you're at it, direct some healing vibes at John John's knee so we get more of this down the line.
