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Patagonia’s Innovative PSI Vest Is Helping Save An Iconic Big Wave Surf Break

Over the past five years Patagonia has been working with some of the top big wave surfers in the world to develop their PSI (personal surf inflation) vest. The PSI is a purpose-built tool that supports multiple inflations in a single surf session, and Patagonia received a U.S. patent for the innovative technology back in 2014. 

They also made a promise that they would license the intellectual property of the technology to the industry at large and use those funds to support an environmental cause. They kept their word on this promise by donating $150,000 grant to Fundación Punta De Lobos, a conservation effort working to protect an iconic Chilean coastline and big wave surf break. 

Here, field testers and experienced big-wave surfers, Aaron Gold, Mark Healey, Kohl Christensen, Ben Wilkinson and Brendan Shea speak about the inherent risks of big-wave surfing and how the vest can help mitigate risk when combined with proper training, experience, and preparation. 

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Filipe Toledo Stomps Two Perfect Alley-Oop’s In Perfect 10 Run
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Filipe Toledo Stomps Two Perfect Alley-Oop’s In Perfect 10 Run

Filipe Toledo Stomps Two Perfect Alley-Oop’s In Perfect 10 Run

Filipe Toledo proved to be the best surfer in the water all week and came away with the win at what will go down as a legendary Corona J-Bay Open. Toledo's speed, style, and aerials were unmatched all week, but it was his 4th round run that blew the juudges away and earned him a perfect 10. Mick Fanning calls Toledo "the fastest surfer in the world" and Toledo proved him right by starting his running absolutely charging, to set him self up for a silky alley-oop 360 with a prestine landing

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In The Water With The North Shore’s Top Surf Photographer
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In The Water With The North Shore’s Top Surf Photographer

In The Water With The North Shore’s Top Surf Photographer

From November to January every year the North Shore of Oahu becomes surfing's epicenter and a proving ground for some of the top surfers in the world. The young Hawaiian surf photographer Zak Noyle calls it his Super Bowl, and has a very special relationship with that particular stretch of beach, and prides it for providing some of his best and most iconic imagery. Zak stresses the importance of being in top physical and mental shape and training before each season to help him be in the

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See Why Mary Osborne Doesn’t Plan On Leaving Ventura Anytime Soon
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See Why Mary Osborne Doesn’t Plan On Leaving Ventura Anytime Soon

See Why Mary Osborne Doesn’t Plan On Leaving Ventura Anytime Soon

Mary Osborne has been a female icon in the surfing industry for years, but she wouldn't be where she is now without her upbringing in Ventura California. Mary grew up being the youngest of three older brothers, which she probably owes to her having climbed the ranks of the surfing industry. Mary's brother, Dave recalls "she went from being Dave Osborne's sister to him being Mary Osborne's brother."  Osbourne continues to call the beautiful California coastal city of Ventura because of its