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TGR’s Purple Mountains Film Is Up For A Shorty Award, VOTE NOW!

When we started working on the Purple Mountains project with Jeremy Jones, we never set out to win any awards, the point was to team up with Protect Our Winters to turn outdoor enthusiasts in communities all across America into environmentally conscious voters. Now, Purple Mountains is nominated for a Shorty Award honoring the best use of digital and social media channels in the sports space. Vote for it now! And if you haven’t watched it already, give it a watch on TGRtv.

From POW: Jeremy Jones found that regardless of party or viewpoints, he could connect with most of his peers around one thing - their love of the outdoors. With this knowledge, we wanted to create a new coalition of environmental voters by increasing voter turnout among the outdoor community. Leveraging his new documentary Purple Mountains, we set out to increase the number of voters for the 2020 election, specifically compelling the outdoor sports community to vote with the knowledge that the climate crisis is threatening their way of life. This community consists of more than 50 million potential voters, many of which identify as undecided and we wanted to connect directly with them, especially in purple states. Our goal was to provide them with information about the climate crisis that pertained to them on a super local and specific level so they could understand the changes they were facing and experiences due to environmental issues and then immediately provide them with the next step to get them ready to vote, with Protect Our Winters’ Make a Plan to Vote tool.

We navigated this campaign by identifying our goals as: connecting common values across the political spectrum; overcoming the cynicism that prevents action; supporting POW’s “outdoor state” of environmentally motivated constituents; increasing voter turnout in swing races.

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Mark Abma and Chris Turpin’s Sweet New Crib
Up Next Culture

Mark Abma and Chris Turpin’s Sweet New Crib

Mark Abma and Chris Turpin’s Sweet New Crib

Sometimes in mountain towns we talk about "Peter Pan Syndrome" as a bad thing. But pro skiers Mark Abma and Chris Turpin have turned it into some serious #goals. The two of them bought some land on a tiny island up in British Columbia and using Abma's geodesic dome as the foundation have created what they call Concept Neverland. Their land has the dome for them to live in, a hot tub, a little beach hut made from Abma's rooftop tent, a bathtub on the beach, and oh, yeah, a disco ball in the

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​Video: We’re Stoked That Audi Nines Is Back For 2021
Up Next Ski

​Video: We’re Stoked That Audi Nines Is Back For 2021

​Video: We’re Stoked That Audi Nines Is Back For 2021

Every year come spring, we love to see some of the world’s best freestyle riders get together atop a glacier in the Alps to ski and ride a custom-built terrain park that’s straight from their wildest dreams. The 2021 Audi Nines presented by Falken is officially underway in snowy Crans-Montana, Valais, Switzerland, and the course looks absolutely insane! Check out a POV preview of the course with Halldór Helgason, Jesper Tjäder, Boris Mouton, and Nico Porteous. Over the next few days, we’ll be

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The Lodge Boys Takes Us on a Powder-Filled PNW Road Trip
Up Next Snowboard

The Lodge Boys Takes Us on a Powder-Filled PNW Road Trip

The Lodge Boys Takes Us on a Powder-Filled PNW Road Trip

The key factor that will always make or break a trip is the people. Not everyone is willing to pile into a smelly van and spend long days on the road in search of pow days, pillows, and big lines. But the folks who are into that kind of cup of tea are certainly the ones worth having around. Just use the Lodge Boys as an example. They’re a group of friends bonded together simply by the act of snowboarding. They’re known in the Pacific Northwest for their high energy and infectious stoke, and