I love when companies are open to new ideas and collaborations. Usually this means new fabrics or technologies, but in 686's case they teamed up with PBR to make a jacket. It features pockets with a cooler liner to keep your beer cold, as well as pockets in the back to fit up to four beers.
686 is also delivering on the technical outerwear category with a Gore-Tex four-season coat that is definitely worth a look.