Kai Jones is a friend, a brother, an adrenaline junkie, a climate change activist, and a professional big-mountain skier. And he’s only 14 years old. That’s why Skullcandy is teaming up with Kai Jones as part of its all-new, year-long Sound Without Boundaries campaign. Kai will serve as a “Boundary Breaker,” one of 17 multi-dimensional athletes, musicians and visual artists that not only excel at their craft but are deeply committed to society’s evolution. To Kai, “breaking boundaries means staring down something in the eyes and putting all my heart into it until I can absolutely stomp it.”
Joining Kai on the Skullcandy roster are are Vasu Sojitra and Zeb Powell. Vasu is another skier on the roster, who without the help of a prosthetic, has climbed and skied mountains across North America while advocating for marginalized individuals in the outdoor industry. Zeb uses his voice – and place in history as the first black athlete to win gold at Winter X Games – to push diversity and inclusivity in the snowboard world.