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Inside Make Believe: The Locations

The athletes aren’t the only stars of our movies, it’s the locations, too. Every year we’re on the hunt for new zones to film in, often finding ourselves in some wild part of the world with far too many camera bags. This year—for obvious reasons—film production faced unprecedented challenges with the COVID-19 pandemic. Thankfully, we already bagged our segments abroad before travel ground to a stop. This year we traveled to Japan with Atomic's Tim Durtschi and Kai Jones, as well as, Volkl's Colter Hinchliffe. We also hit up some exciting new zones in British Columbia with our North Face athlete team. When we couldn't travel abroad, staying closer to home worked in our favor, allowing us to discover hidden gems in Jackson Hole Mountain Resort, Aspen, and Montana. 

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Elyse Saugstad: On My Own Terms
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Elyse Saugstad: On My Own Terms

Elyse Saugstad: On My Own Terms

Who's the first female skier that comes to mind when you think of someone charging down a mountain and stomping cliffs with utter resilience and poise? We think of the legendary Elyse Saugstad. As a veteran ski racer turned big mountain freerider, she garnered a reputation for fast, technical descents on high-consequence terrain. In 2008, the Alaska native won the Freeride World Tour, the most prestigious accolade in competitive freeskiing. The following year she won the FWT's "Best Female

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Watch Now: Saving Smoothy – Sam Smoothy’s Comeback
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Watch Now: Saving Smoothy – Sam Smoothy’s Comeback

Watch Now: Saving Smoothy – Sam Smoothy’s Comeback

Sometimes you just have to roll with the punches. 2019 was a pretty brutal year for Völkl's Sam Smoothy. A ski crash in Austria nearly killed him early in the season, and another later in the year sent him back to the hospital and questioning his career as a professional skier. Luckily, 2020 turned into a rebate year with an opportunity to get back into the flow of things during one of Jackson’s deepest storm cycles ever. We're stoked to have Smoothy back in the mountains with us, pushing the

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Watch Freeride World Qualifier’s Hakuba Stop
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Watch Freeride World Qualifier’s Hakuba Stop

Watch Freeride World Qualifier’s Hakuba Stop

Know what time of year it is, folks? That's right, it's Freeride World Tour time. Well, actually it's Freeride World Qualifier time, but that means it's almost Tour time. The first Qualifier event takes place in Hakuba Japan today. With better weather than they've seen the last couple of days and more snow than last year, we should see some incredible riding from the athletes. The rankings currently have Isaac Freeland and Arianna Tricomi in first for skiing and Nils Mindich and Marion Haerty