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Atomic Celebrates 20 Years With Jossi Wells

20 years is a long time. Especially when 20 years describes the relationship between Atomic Skis and Jossi Wells. For the past two decades, that relationship has flourished, with Atomic enabling Jossi to become the unflinchingly stylish skier he is today and Jossi influencing Atomic’s ski and product design from his experiences in the field.

RELATED: Remy Metailler's GoPro Line of the Year Submission is MENTAL

Dive deep into the history of Jossi’s career, as it spans from his early days of ski racing, through his X-Games success, all the way to his current pursuit of ski mountaineering and backcountry freeride objectives.

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Kai 3.0: 13-Year-Old Kai Jones Takes Flight at Jackson Hole
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Kai 3.0: 13-Year-Old Kai Jones Takes Flight at Jackson Hole

Kai 3.0: 13-Year-Old Kai Jones Takes Flight at Jackson Hole

As Kai Jones grows up, his skiing grows up with him. With every trip around the sun, the precocious young ripper manages to pick up a whole new bag of tricks, mountain skills, and character-building adventures that have turned him into the 13-year-old skier that put down one of the heaviest segments to ever come out of Jackson Hole. Here's what Kai Jones has to say about his role in TGR's new snow film , which is now available for digital download. Download and Stream Make Believe On Your

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Behind the Line - Sam Smoothy’s Massive Cliff Air
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Behind the Line - Sam Smoothy’s Massive Cliff Air

Behind the Line - Sam Smoothy’s Massive Cliff Air

The skiing in Pemberton, British Columbia, is what Sam Smoothy likes to call “big game hunting.” It's got the gnar factor of Chamonix — and you don't even have to leave North America. The lines are steep, committing, and leave you feeling puckered at the top, all factors that Smoothy loves.  RELATED: Behind the Line - Caite Zeliff Vs the Cave Air While filming with fellow North Face athletes Nick McNutt, Ian McIntosh, and Christina Lustenberger, Smoothy eyed up a particularly dicey

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Watch North Country on Vimeo Now
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Watch North Country on Vimeo Now

Watch North Country on Vimeo Now

100-year businesses don't exist. The retail industry is dead. In the rugged White Mountains of northern New Hampshire, neither of those statements are true. North America’s oldest ski shop, Lahout’s, has remained open 365 days a year since 1920. While e-commerce and conglomerates have stripped the country of local, independent retailers, a family of Lebanese immigrants have prevailed for a century, beating the Great Depression, World War II, the Dot Com Crash and the Great Recession. Watch