Sign In:

×

Last Step!

Please enter your public display name and a secure password.

Plan to post in the forums? Change your default forum handle here!

×
×

​Red Mountain Wants you to Stand up to “The Man”

Red Mountain is doing something different.

Red, located in Rossland, BC, along the famed “Powder Highway” is Western Canada’s oldest resort. Also, if you haven't heard, it has a pretty insane reputation for getting oodles of snow. The mountain is well-known for its quirky community-focused spirit and Red’s CEO, Howard Katkov, wants to do everything he can to keep it that way.

Basically, the resort is looking to raise money to be able to stay stable and avoid getting owned by "The Man." And they want to do it by selling itself to the skiers and riders who want a piece of the delicious powder pie. They are calling the crowdfunding project, “Fight the man. Own the Mountain.”

On their crowdfunding page, they write: 

“RED is an endangered species in the resort world. We have the snowfall, vertical drop and world-class terrain to go boot-to-boot with the Big Guys, but have consciously maintained our mom ’n’ pop/weird uncle feel for over 100 years. 

We’ve never been owned by a chain, or a bank, or big corporate who think pay days always trump powder days. We want to preserve this ­erce, independent spirit in the face of MegaResorts that might have started out targeting skiers’ hearts but now only have their wallets in the crosshairs...the recent Vail/Whistler purchase of over $1 billion ring any bells?” 

But, what’s in it for the average Jerry? 

Currently, Red is in the first stage of the whole deal, and they want to see who wants to play without asking people to get out their checkbooks...yet.

If Red finds that there's enough interest, they’ll get into gear—and if you invest, you will become an actual owner of the Resort. And money raised would go toward improving the mountain. 

Red started out as a community owned and operated ski club. Years ago, when Katkov heard it was going to shut down, he bought it. "Now," he says in the video above, "it's your chance to help preserve the legacy." 

Find out more details about the project here.

Play
READ THE STORY
Skiers Slides Down the Entire Length of Corbet’s Couloir
Up Next Ski

Skiers Slides Down the Entire Length of Corbet’s Couloir

Skiers Slides Down the Entire Length of Corbet’s Couloir

We are the Jerry of the Day and Jackass generation, we can't help but look when we see a gnarly crash or the latest post from kook slams. We are not unlike Pavlov's Dog, trained to laugh and giggle at someone else's misfortune. Today, that person is sliding down the entire length of Corbet's Couloir. 

Play
READ THE STORY
Behind the Scenes of Bobby Brown’s Epic Mammoth One-Shot
Up Next Ski

Behind the Scenes of Bobby Brown’s Epic Mammoth One-Shot

Behind the Scenes of Bobby Brown’s Epic Mammoth One-Shot

One shot edits are all the rage these days. In this one from Bobby Brown, the freeskiing phenom shreds, jibs, and jumps the entire length of Mammoth Mountain. The whole video was shot in one take. Not a bad way to spend a couple of minutes. 

Play
READ THE STORY
This Spear-fishermen Creates Beautiful Works of Art
Up Next Culture

This Spear-fishermen Creates Beautiful Works of Art

This Spear-fishermen Creates Beautiful Works of Art

Dylan Stewart is Maine-based spearfishermen and artist. Stewart draws inspiration from his fishing for his wood burning, which holds a great deal of beauty and accuracy. Using different techniques and tools, Stewart is able to transform pieces of woods into large works of art that showcase his connection with the water. It's rad to see an artist so inspired by place.