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​VIDEO: Tecnica Boots Unveils A Boot Recycling Project

Most of us get at least a few seasons out of our trusty ski boots, and often will go to extreme lengths to make them last until the bitter end. Of course, when they’re done, they’re done, and that plastic has to go somewhere. Usually, they’ll end up in landfills or burned in waste-to-energy plants, but Tecnica has a new idea: what if that plastic came back into the manufacturing cycle to be used as secondary raw material.

“The idea is pretty simple,” explains Maurizio Priano, Marketing and Brand Manager Blizzard Tecnica. “We will make it possible for skiers to return their old ski boots of any brand to partner retailers, and then recycle them through a transparent and sustainable process.”

While it might sound simple, Tecnica’s Recycle Your Boots project is based on a complex and innovative process. Old boots need to be collected, transported and ultimately recycled, and the company is relying on a critical element for help: skiers themselves. Drop off your old or broken boots at a Tecnica retailer (in Europe only at this point), and the brand will take care of the rest.

The old ski boots will be collected by retailers and transported in small batches to reduce emissions. The Italian company Fecam will remove the liners and dismantle each boot to separate the plastic and metal components. All parts will then be transported to the nearby Laprima Plastics plant and transformed into secondary raw materials, such as plastic granules and recovered aluminum, ready to be recast and reused in industrial production. In addition, the liners will be shredded to make new padding.

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​The Fifty: Cody Townsend Nerds Out On Tech Bindings
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​The Fifty: Cody Townsend Nerds Out On Tech Bindings

​The Fifty: Cody Townsend Nerds Out On Tech Bindings

It’s no surprise that Cody Townsend is pretty particular about the ski gear he straps to his feet. After all, he’s been skiing longer than most of us, and he certainly puts his equipment through the paces in all manner of scenarios both inbounds and out. One thing he’s noticed, and something I fully agree needs to be explored further, is the difference between ski bindings. There’s a dizzying amount of awesome choices on the market today, but different bindings are designed for very different

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MountainFLOW Pitches Environmentally-Friendly Ski Wax on ‘Shark Tank’
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MountainFLOW Pitches Environmentally-Friendly Ski Wax on ‘Shark Tank’

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Every year the ABC hit show roughly 35,000-40,000 applications from aspiring entrepreneurs with hopes of impressing the show's esteemed panel of celebrity entrepreneurs, also known as sharks. But only a handful of those applicants get to make their elevator pitch, and recently, Peter Arlein of MountainFLOW Eco-Wax was one of the lucky few that pitched his idea on primetime television.  So, what exactly about his company caught the attention of the show’s investors? MountainFLOW Eco-Wax makes

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Mark Abma and Chris Turpin’s Sweet New Crib
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Sometimes in mountain towns we talk about "Peter Pan Syndrome" as a bad thing. But pro skiers Mark Abma and Chris Turpin have turned it into some serious #goals. The two of them bought some land on a tiny island up in British Columbia and using Abma's geodesic dome as the foundation have created what they call Concept Neverland. Their land has the dome for them to live in, a hot tub, a little beach hut made from Abma's rooftop tent, a bathtub on the beach, and oh, yeah, a disco ball in the