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Former Robot Engineer Will Make You Want Your Own Ski Company, Too

Like many in the outdoor industry, Mike Parris didn't intend, initially, to be building skis for a career. Instead, he was back home in Pennsylvania in a totally different career, building robotics parts for Mars rovers while skiing the state's small hills. 

Mike used his mechanical experience to help a friend who'd started his own ski company, Jackson Hole-based Igneous Skis, put together better equipment for his factory. Now, Parris runs Igenous himself, shaping just 100 pairs of skis a year for discerning customers.

RELATED: Why I started my own snowboard company

Mike purposely leaves his creations free of any logos – that, he insists, makes people physically stop and ask someone where they got their skis, giving Mike an organic word-of-mouth marketing campaign that often centers in the parking lot on Jackson's Teton Pass. Parris has his own appreciation for his craft and for skiing itself, and just might make you want to run your own custom ski brand.

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Aspen Avalanche Could be a ‘300-year event’
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Aspen Avalanche Could be a ‘300-year event’

Aspen Avalanche Could be a ‘300-year event’

The mile-wide avalanche that happened in Aspen Highlands on March 9th certainly felt out of the norm. It was a nightmare that released naturally, charging over 3000 feet and destroying trees like toothpicks as it piled into the Conundrum Creek Valley. RELATED: Colorado’s Red Mountain Pass to Close Indefinitely Because of Avalanches Turns out local experts speculate it to be a 300-year event. According to the Vail Daily, Art Mears, an engineer from Gunnison, has been taking a closer look into

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Video: Skier Nearly Smokes Jerry at Mach 4
Up Next Ski

Video: Skier Nearly Smokes Jerry at Mach 4

Video: Skier Nearly Smokes Jerry at Mach 4

We'll start with a quick refresh on skiing etiquette: Downhill skiers have the right of way. Yes, it's super annoying when you're arcing some turns down a groomer and all of a sudden rental-boots-over-jeans-guy makes an erratic 90+ degree swerve into your fall line. However, it's still your responsibility to avoid crashing into him. Related: Man Survives for Weeks on Saltine Sandwiches Why didn't the cameraman spot his buddy's landing? Nuking into a seemingly-blind air on a busy groomer is

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Video: Black Crows’ “You’re Boring”
Up Next Ski

Video: Black Crows’ “You’re Boring”

Video: Black Crows’ “You’re Boring”

Besides making virally popular skis, Black Crows has been releasing some top-notch edits recently.  With a strong team of athletes from all around the world, it's no surprise that their content is comparably strong.  Related: Black Crows Again Remind Us To Keep Skiing Fun This particular edit is backcountry focused, showcasing the performance of their powder skis. From (relative) steeps to deeps to backcountry booters, this shredit from the "Influencer Crow" has it