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Former Robot Engineer Will Make You Want Your Own Ski Company, Too

Like many in the outdoor industry, Mike Parris didn't intend, initially, to be building skis for a career. Instead, he was back home in Pennsylvania in a totally different career, building robotics parts for Mars rovers while skiing the state's small hills. 

Mike used his mechanical experience to help a friend who'd started his own ski company, Jackson Hole-based Igneous Skis, put together better equipment for his factory. Now, Parris runs Igenous himself, shaping just 100 pairs of skis a year for discerning customers.

RELATED: Why I started my own snowboard company

Mike purposely leaves his creations free of any logos – that, he insists, makes people physically stop and ask someone where they got their skis, giving Mike an organic word-of-mouth marketing campaign that often centers in the parking lot on Jackson's Teton Pass. Parris has his own appreciation for his craft and for skiing itself, and just might make you want to run your own custom ski brand.

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These Austrian Freeriders Reinvent the Ski Edit
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These Austrian Freeriders Reinvent the Ski Edit

These Austrian Freeriders Reinvent the Ski Edit

Sometimes all it takes is a little imagination. When three Austrian freeriders tested out their new tent, some pretty weird stuff happened. Not really sure where the football game came from, but the lines they climb and ski are nothing short of breathtaking. Check out that slot couloir at the 5:50 mark, as well as literally everything else that follows. Stoked to see some more edits from these guys in the future!

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Learning to Accept Risk on Alaskan Spines: ‘Kodak Courage’ Part 2
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Learning to Accept Risk on Alaskan Spines: ‘Kodak Courage’ Part 2

Learning to Accept Risk on Alaskan Spines: ‘Kodak Courage’ Part 2

In the second episode of Sam Giffin's new film "Kodak Courage"–presented by Hand Crank Films–Sam gets over his reluctance to get back into ski filming and joins his brother Zack Giffin on a trip out to Haines, Alaska to shoot some classic spine skiing. Along the way, Sam explains how–while the shots may look incredible–skiing for film ultimately dilutes the true joy of skiing, and can lead to situations where safety is compromised.

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Sammy Carlson Takes His Talents To The Quiksilver Global Team
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Sammy Carlson Takes His Talents To The Quiksilver Global Team

Sammy Carlson Takes His Talents To The Quiksilver Global Team

Sammy Carlson first gained international acclaim for his success early in his career, winning an X Games Slopestyle Gold Medal and then shocking the world by stomping a switch triple rodeo 1260 in 2010. Since then he's taken his inimitable style and deep bag of tricks to the backcountry and has changed the face of the sport.  In his latest career move, the 29-year-old Oregon native becomes the lone skier on the Quiksilver Global Snow Team, joining legends Travis Rice, Bryan Fox and Mat