Pop-up stores are not new in the retail world, but this small Colorado outerwear brand took the concept to new heights, quite literally, when they opened a pop-up store on the side of a cliff in Eldorado Canyon, Boulder. The highly trafficked climbing area seemed like a great place for 37.5 Technology to set up a portaledge near the top of some popular climbs and start handing out free stuff. In addition, they managed to raise $15k for the Access Fund, the AAC, and the Action Committee For Eldorado to replace aging climbing anchors. Check out the full story behind the Cliffside Shop.
It's pretty crazy to see a bit of what it was like to be a snowboarder back in the day, before it was fully 'accepted' as a respected snowsports discipline (at least in Canada...). And now, how far it has come. RELATED: The Most Challenging Line Jeremy Jones has Ever Ridden The sport has progressed from being an activity that, according to this newscast, was performed by "a bunch of smart alecs lipping off" to being a valued sport practiced by some of the best athletes in the world (who,
I love watching these nature videos like Planet Earth and Moving Art, but eventually there comes a time when you need to add a surprise element to the same old monotone voices and music that eventually put you to sleep. Snoop has obviously always had a way with words and his narration of Plizzanet Earth is no exception. The narration is electric. As if otters fighting crocodiles wasn't exciting enough, the whole video is made better by Snoop narrating the action. RELATED: Norway The Land Of
IFHT Films knows a thing or two about mountain bike humor, and their latest short tells exactly what it’s like to get into the world of mountain biking. It goes something like this: see someone else having fun on a bike, buy sh***y bike, hate it. Buy better bike, break it. Buy nice bike, love it. Get hooked on the sport and empty your wallet on it. We can all relate, can’t we? RELATED: Micayla Gatto + IFHT Films = Kendrick Lamar and Bikes