Pop-up stores are not new in the retail world, but this small Colorado outerwear brand took the concept to new heights, quite literally, when they opened a pop-up store on the side of a cliff in Eldorado Canyon, Boulder. The highly trafficked climbing area seemed like a great place for 37.5 Technology to set up a portaledge near the top of some popular climbs and start handing out free stuff. In addition, they managed to raise $15k for the Access Fund, the AAC, and the Action Committee For Eldorado to replace aging climbing anchors. Check out the full story behind the Cliffside Shop.
If there’s one place in the world that serves as a stark example of the devastating effects of changing climate, it’s Chamonix’s Mer De Glace. The massive glacier running from the flanks of Mont Blanc once reached the outskirts of the town of Chamonix. Today, the foot of the glacier is thousands of feet above the valley floor, and is continuing to melt at an unprecedented pace. For anyone who has ever been lucky enough to climb or ski in those mountains, you’ll remember the markers put in
A video which has been making the rounds on various news services appears to show a group of hikers interacting with a black bear in an ecological park located in San Pedro Garza García, Mexico. The hikers appear calm throughout the encounter, even as the bear leans up against a woman and smells her hair. RELATED: Mick Fanning is on a Mission to Save the Sharks It should go without saying that these hikers were not abiding by established protocols for dealing with bears. For more information
With most summer camps canceled this year, it’s been a tough few months for parents to keep their kids busy. That’s where The North Face’s Summer Base Camp comes in, with lots of virtual camp time hosted by their roster of all-star mountain athletes, like Jimmy Chin, Ashima Shiraishi, and Hilaree Nelson to name a few. RELATED: Join The North Face’s Summer Base Camp Here TNF’s Summer Base Camp is a free camp created for curious explorers who love a little mess, teaching campers of all