Pop-up stores are not new in the retail world, but this small Colorado outerwear brand took the concept to new heights, quite literally, when they opened a pop-up store on the side of a cliff in Eldorado Canyon, Boulder. The highly trafficked climbing area seemed like a great place for 37.5 Technology to set up a portaledge near the top of some popular climbs and start handing out free stuff. In addition, they managed to raise $15k for the Access Fund, the AAC, and the Action Committee For Eldorado to replace aging climbing anchors. Check out the full story behind the Cliffside Shop.
The Squaw Valley segment from Tight Loose, which celebrated TGR's 21st birthday, featured none other than the Grateful Dead's "U.S. Blues". The crowd at Sullivan Stadium roared when Jerry Garcia’s name was announced. Following his introduction, he began strumming the chords for "Touch of Grey", which only incited additional cheers. It was the summer of ‘87 and nestled in that moving sea of people were three wide-eyed teenagers: Todd, Steve, and Jeremy Jones. Hours before the commotion
Hollywood films misrepresenting action sports is nothing new. From Point Break to Inception, directors love to combine the most exciting parts of climbing/skiing/skydiving/etc. with a little bit of movie magic to keep audiences on the edge of their seats. However, the success of shows that audiences aren't always looking for unrealistic ridiculousness. Sometimes reality is enough to keep people engaged. Related: Bro Sad After Conditions Don't Match Report At this point Alex Honnold is
Forging a career as an underwater surf photographer is, to put it lightly, a daunting task. RELATED: See showtimes, buy tickets for our tour If you want to photograph the best breaks in the world up close and personal, the job requires an immense amount of physical dedication. Shooters are required to constantly balance against hellish currents while swimming with bulky camera gear in hand and regularly have to wear one (or two) waves on the head as a price for their art. And now, with