Pop-up stores are not new in the retail world, but this small Colorado outerwear brand took the concept to new heights, quite literally, when they opened a pop-up store on the side of a cliff in Eldorado Canyon, Boulder. The highly trafficked climbing area seemed like a great place for 37.5 Technology to set up a portaledge near the top of some popular climbs and start handing out free stuff. In addition, they managed to raise $15k for the Access Fund, the AAC, and the Action Committee For Eldorado to replace aging climbing anchors. Check out the full story behind the Cliffside Shop.
After his success on Utah’s water ramps, Maine’s most prolific skier headed up north to try his luck at Whistler. Despite his best efforts to “teach ‘em a thing or two about how to lay in a wicked nice cahve tuhn,” Donny P struggles to gain the respect of the locals. Related: Will Smith Hits the Indoor Slopes in Dubai All in all, Whistler fails to impress Donny, who concludes that Sunday River is a much more impressive mountain on the whole. Is Jackson Hole next? Only time will
This video has been a dream in progress since the day the footage was captured, and I'm stoked to share it in time to get you fired up to VOTE for your favorite skiers in the 19th Annual Powder Poll! VOTE FOR DASH LONGE & THE TGR CREW IN THE POWDER AWARDS This one's for the UNDERDOGS. If you like seeing the underdog come out on top, then VOTE now, and let's skew the ratio in favor of dudes like Todd Ligare, Griffin Post and myself...who go for it regardless of the outcome! Voting
Warning: This video will hit you right in the feels, but it's absolutely worth the watch. Travis Fugate had never met a blind person before he lost his vision fighting overseas. He was sure that extreme sports were over for him. But as Travis would learn, he was capable of kayaking down 226 miles of frothing whitewater through the Grand Canyon. Related: A Look At The Army’s Most Famous Group of Soldiers This Memorial Day Weekend Paired up with Team River Runner, this group of five sightless