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Video: Trek’s New Supercaliber Ad is Hilarious

We're not exactly sure why bike companies have decided to pursue humor-driven advertising, but we're not complaining. From Specialized's 'Oh Delilah' Stumpjumper ads to Rocky Mountain's 'The Slayer', we love them all. If we had to guess, we'd say that companies know that bikers tend to be detail-oriented and research-inclined, so they don't bother beating us over the head with facts and figures.

RELATED: Check Out Andreu Lacondeguy's Backyard Freeride Playground

Comedy aside, the Supercaliber's design looks quite interesting. With 60mm of frame travel and a 100mm fork, it's very much a cross country bike, but the bike's weight is a mere 22 pounds thanks to the IsoStrut. It's a unique design among today's bike offerings, so we're curious to see how it will be received among the notoriously-picky biking community.

Yes, I do agree with your article. I have seen the trek’s new super caliber ad.  Hostsailor  It is completely a hilarious one. I enjoyed watching it. I think making such a comedy ad for the bike is a kind of marketing technique to attract people.

click here gret approch and I really enjoyed the contents.

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Watch The New Wheelie World Record: Nearly 20 Miles in 1 Hour
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Watch The New Wheelie World Record: Nearly 20 Miles in 1 Hour

Watch The New Wheelie World Record: Nearly 20 Miles in 1 Hour

Riding 20 miles in one hour on your bike is already quite impressive, so now try doing it only on your back wheel. That’s exactly what Swiss ride Manuel Scheidegger did, wheeling 31 kilometers in under an hour, setting a new world record along the way. Scheidegger also held the record previously.  Scheidegger completed the record on a 400-meter running track, riding 77 laps on his rear wheel. In order for the record to count, he would have to start over if his front wheel touched the ground.

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Remy Metailler Continues His Quest of Finding BC’s Gnarliest Rock Rolls
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Remy Metailler Continues His Quest of Finding BC’s Gnarliest Rock Rolls

Remy Metailler Continues His Quest of Finding BC’s Gnarliest Rock Rolls

Fact: Rock rolls are gnarly. They’re even gnarlier when you’re talking about the ones hidden away in the woods of coastal British Columbia, where Remy Metailler’s is one a god-given quest to find the craziest possible thing to ride. We love watching the wild Frenchie tackle insanely steep and consequential lines on his mountain bike, but his latest video truly pushed the limit of his riding. Metailler is a very calculated rider, making crazy sh** look easy because he truly knows what he’s

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Must Watch: Emil Johansson Shows Off Slopestyle Perfection
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Must Watch: Emil Johansson Shows Off Slopestyle Perfection

Must Watch: Emil Johansson Shows Off Slopestyle Perfection

4k? Red Bull? Emil Johansson? Sounds like a match made in heaven. And that’s exactly what you get here. I know there’s a lot of content floating around out there that checks similar boxes, but this is one of those where looking closely will reward you. Emil Johansson truly is a master of combining flowy style with some of the most technical tricks in the book – it’s no wonder he’s won Joyride and competed in Rampage, and is only on the way up. RELATED: Fabio Wibmer Shows Off the True Side of