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Time and again, the bike industry proves that it has one of the greatest senses of humor. Whether it's Specialized with their bike release videos, or now Smith releasing their brand-new Mainline full-face helmet, they certainly get our attention. The helmet looks promising, with ultra-light construction and all the DH-level protection for rowdy riding you could ever need, but it’s Smith’s athlete roster that steals the show, featuring everyone from Jesse Melamed to Remi Gauvin to ALN shredding, hotboxing vans, and laying down the snark.
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