Ride or Die MTB Collective Comes in Hot

What started with some sharpie drawings on their bikes has turned into a full force mountain bike collective from riders Ryan Howard, Logan Peat, Paul Genovese, and Nic Genovese. Ride or Die was born from a group of friends riding bikes together and tagging everything they could find with their signature ‘Ride or Die’ logo. One thing led to another and a whole lifestyle brand was created around this slogan.

With some money saved up from the Ride or Die brand, the guys teamed up with British Columbia’s Coast Gravity Park to create a signature trail for them to shoot a film on. There was no holding back on this trail full of steep berms and huge doubles, and no doubt it was made for these riders. After watching this first film, we can’t wait to see more from Ride or Die!