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Juliana’s New Film on Biking and Following Your Passion is a Must Watch

It's no secret that there's fewer women in extreme sports than men. But brands like Juliana have worked to fill this gap by not only creating women's specific gear but also fostering communities where women can grow in their sport. Juliana rider and World Cup downhill racer Jamie Hill is one of the pioneers of this inclusion. Hill's organization Hilltop MTB helps and encourages girls to get outside and helps them thrive in the outdoors through mountain biking. Lot 17 Creative's Utopia chronicles Hill's own journey from Olympic level gymnast to downhill mountain biker and what brought her to the path she's on now. In just over five minutes of spoken word poetry and gorgeous bike shots, the film, directed by  Anna Dziczkaniece and Helen Burt, is both visually enticing and delivers an important message of equity and following your passion. 

RELATED: Equity vs. Equality: Why Women's Bike Brands Matter

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POV: Richie Rude’s Winning Pro Stage Run at EWS Val Di Fassa
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POV: Richie Rude’s Winning Pro Stage Run at EWS Val Di Fassa

POV: Richie Rude’s Winning Pro Stage Run at EWS Val Di Fassa

Last week, the world’s fastest enduro riders gathered in one of the most beautiful places in the world to ride a mountain bike – the Italian Dolomites. With white cliffs looming high over lush green valleys, the racers lapped epic tracks in between sipping espresso and indulging in gelato. Sounds like a party eh? Well, we’re not sure what Richie Rude’s espresso to gelato ratio was, but it certainly worked. Check out his rowdy winning run POV from the Pro Stage.

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Carson Storch and the Giro Crew Show Us Why Biking is the Best
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Carson Storch and the Giro Crew Show Us Why Biking is the Best

Carson Storch and the Giro Crew Show Us Why Biking is the Best

“Because life would be boring without it. Because it’s a good time. Because I don’t want to work. Because I like the progression. Because the vibes are always high.” Riding just gives us what we need – whatever that may be, and we love it for that. Everyone is drawn to the slopes for different reasons but regardless of the reason, mountain biking brings us all together. Check out riders Carson Storch, Darren Berrecloth, Emil Johansson and Kurt Sorge join their pals and ride through some

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Soil Searching - Bringing MTB and Conservation Together to Save the Black Rhino
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Soil Searching - Bringing MTB and Conservation Together to Save the Black Rhino

Soil Searching - Bringing MTB and Conservation Together to Save the Black Rhino

Poaching poses a huge threat to global biodiversity. In our lifetime we have seen many species, such as the white rhino, go extinct by the hands of poachers, and many more will find a similar fate if changes are not made to protect our endangered species. Well, these changes are beginning to take root in the Savannas of Tanzania. Check out how MTB rider Fanie Kok teams up with Matt Perry, the GM of the Grumeti Conservation Fund, an organization based in Tanzania that fights for the protection