Evil has long been known as the brand that goes against the grain, essentially giving the bird to the rest of the bike industry so they can do things their own way. Whether it’s bike design, their business model, or simply the riders they choose the sponsor, they like to do things their own way. Speaking of, the company just created their new team – the Black Collars – and its chock full of sick riders like Graham Agassiz, Kyle Norbraten, and Paul Genovese.
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From Evil:
Introducing the Evil Black Collars, our hardworking riders, making it happen in order to keep pushing for perfection on and off the bike. Norbs is an electrician, Bubba works at a motocross precision metal fab shop, Paul is a full-time digger, and Mike works as a product designer for Trust Performance; they have day jobs. Soren gets a hall pass—he’s young enough to aspire to a driver’s license—and it’s easy to think Aggy may gallivant to contests, but he’s got more than a full-time job with us managing content, working on product development, dealer outreach, customer service, and bringing Evil to new markets.
Each rider is on a different Evil bike. Aggy is on a Following MB and Insurgent LB Park. Paul rides a Calling and Insurgent LB Park. Bubba and Norbs are riding an Offering and Wreckoning LB Park, while Giese is on a Wreckoning LB.