Encouraging more women into the sport of mountain biking begins with representation. It goes back to the concept of If she can do it, I can do it. Initially, this was difficult to achieve. During the sport’s infancy there were few prominent female riders, and they were even tougher to find in industry-related marketing and media.
Steadily, more ladies are showing up in the lift line and on the singletrack. Crankworx is a prime example of this. The three-stop festival has become the ultimate stage for the fiercest femmes in the industry. Whether it’s Miranda Miller or Casey Brown, these gals represent the new generation taking the sport fearlessly and boldly where it's never been before.
Watch as Episode 2 of Crankworx's latest web series Shifting Perceptions explores this surge of up-and-coming athletes.
Casey Brown, aka the Queen of Style, is shifting what it means to be a woman within the sport. Kike Abelleria Photo.