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Ski industry playboy David Lesh and his outerwear brand, Virtika, have made a name for themselves in recent years as one to play by their own rules through somewhat unorthodox marketing tactics. Lesh is back at it, with a new video spelling out the “history” of his brand. It's a little weird.
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Max Ritter
AuthorI manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.
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