Pop-up stores are not new in the retail world, but this small Colorado outerwear brand took the concept to new heights, quite literally, when they opened a pop-up store on the side of a cliff in Eldorado Canyon, Boulder. The highly trafficked climbing area seemed like a great place for 37.5 Technology to set up a portaledge near the top of some popular climbs and start handing out free stuff. In addition, they managed to raise $15k for the Access Fund, the AAC, and the Action Committee For Eldorado to replace aging climbing anchors. Check out the full story behind the Cliffside Shop.
Related Topics
Max Ritter
AuthorI manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.
Share on Social
