William Robert x Norco’s New Bike Are a Dream Team

Freeride mountain biking definitely gives the sensation of flying and if you’re hitting jumps the way William Robert does, you might end up flying through the air sideways. Coincidentally the name of his new edit with Norco bikes, Robert hits France’s Bernex Bike Park to show off Norco’s Shore Park. A bike built for park laps and shuttle runs, he’s riding this bike exactly as it’s meant to be ridden, not to mention the custom made features at Bernex. We’re not sure if it’s the bike, the trail, the rider, or the harmony between the three but this video is deeply satisfying to watch.