Specialized Just Dropped the Best Marketing Video Ever Made

Specialized’s marketing department deserves an Oscar for this one. Do you follow anything about mountain biking on the internet? Then you’ll love this, and yes, it’s all in the details. Not really sure what my favorite part of this guy is, but there’s everything from “looks like a session,” “never go full enduro,” to a questionable new EDM soundtrack courtesy of the world’s best-looking mountain bike DJ. We also get to take a peek into Specialized’s design process. No, really, we do.

The all-new Stumpy comes in a long- and short-travel option with either 27.5", 27.5"+, or 29" wheels, and in the super-aggresive EVO version. Specialized photo.

Oh yeah, and they also released a brand-new Stumpjumper trail bike. It’s available in both 27.5” and 29” versions, as well as the EVO (think long and super-slack for absolutely destroying singletrack). More on that to come.