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Yeti Cycles takes their marketing seriously, sending their athletes deep into the wilds to discover places like Montana’s Tobacco Root Range aboard their bikes. Here, rider Stephen Matthews channels his inner cowboy to explore what these mountains have to offer, and he definitely finds the goods.
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Besides, I think that may the best shot of grabbing a cold one after a ride I have ever seen. Take note, cinephiles.
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Max Ritter
AuthorI manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.
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