VIDEO: Nick Russell Joins WNDR Alpine

Well, there’s two big pieces of news here. First off, sustainability-focused snowsports brand WNDR Alpine is now making snowboards. Secondly, Nick Russell has made the switch to become WNDR’s first snowboard athlete – a perfect mix of shared intentions. As a professional snowboarder, Russell’s career has been about carving his own path in the industry, focusing on foot-powered missions into the world’s biggest mountains.

From Nick:

“Being a part of a new brand has limitless possibilities. I’ve been snowboarding for 25 years and I feel like I’ve gained a lifetime of experiences within that period. I’m honored to be asked by Pep, Alex and Matt at WNDR to help contribute what I have learned along the way and play a partin this endeavor. There’s no rule book to the things that haven’t been done before. This is going to be a fun journey ahead.”