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It's not uncommon for ski companies to make videos hyping up their new products, but this promo for K2's new line of Mindbender skis breaks the mold. Instead of having a designer explain the ski's features and whatnot, K2 just made a sick edit of athletes riding the ski. Featuring Tyler Ceccanti, Felix Weimers, Sam Schwartz, and more, this quick shreddit is chock-full of powder slashing and booter hucking.
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It's an interesting strategy. Techy, jargon-heavy videos are an invaluable resource for ski-shop employees looking for selling points, but they don't really get the juices flowing like an edit full of bangers. Now that you've seen what the ski can do, you might find yourself curious about vital statistics such as price, materials, and available lengths and widths. Never fear, friends, because K2's website has all of that and more, right here.
