Vail Resorts Taps Lululemon Executive for New Chief Revenue Officer

Vail Resorts is bringing in a major player from the global retail world. Celeste Burgoyne, a top executive and longtime Lululemon veteran, will join the ski-resort giant as its new Executive Vice President and Chief Revenue Officer beginning January 2026. Burgoyne will leave Lululemon at the end of 2025, closing out nearly two decades at one of the most influential activewear brands on the planet.

At Lululemon, Burgoyne serves as President of the Americas and Global Guest Innovation. She oversees the customer-facing side of the company’s North American business, including e-commerce, CRM, marketing, real estate, and the overall retail experience. According to Vail’s announcement, she is responsible for more than $7.5 billion in revenue.

When she joined Lululemon in 2006, the brand was pulling in $149 million annually. Last year, it cleared over $10 billion. Retail analysts widely credit Burgoyne as a key architect of the company’s rise from niche yoga brand to global activewear powerhouse.

With results like that behind her, Vail Resorts CEO Rob Katz is not downplaying the hire. Katz, who returned to the CEO role last May after previously serving from 2006 to 2021, said the company is “thrilled” to bring Burgoyne aboard. He added that her “deep appreciation for the connection between brand, guest experience, and revenue will be critical as we continue to reimagine how we connect with our guests, reignite our resort brands, and accelerate growth in both lift revenue and our ancillary lines of business.”

According to public filings, Burgoyne will receive a $900,000 base salary, a $700,000 sign-on bonus, and additional incentive-based compensation in her new role.

With Katz back in charge, Vail Resorts appears to be resetting its trajectory. After several shaky years that included staffing issues, inconsistent service, and steady criticism from longtime passholders, the company seems to be repositioning itself around brand consistency and guest experience. Hiring a leader who helped scale a lifestyle brand from hundreds of millions to tens of billions suggests Vail wants a steadier and more proven revenue strategy.

Burgoyne sounds more than ready for the transition. In the company’s release, she called it an honor to join Vail Resorts, “not just because of the respect I have for Rob, the management team, and this incredible business which has so much opportunity ahead, but also because of the passion that my family and I have for the experience it provides.”

She added, “I have spent countless days enjoying Whistler Blackcomb, in both the summer and winter, so I know firsthand what the Company’s mission of Experience of a Lifetime means to skiers, snowboarders, and all their guests. I look forward to being a part of the Vail Resorts team and this next phase of growth and transformation.”

With Burgoyne stepping in and Katz back at the helm, Vail Resorts is preparing for an aggressive next chapter focused on brand coherence, revenue expansion, and a tighter grip on how guests interact with every part of the enterprise. Skiers and riders will not see the full impact right away, but one thing is clear: Vail just hired someone who knows how to scale a mountain of revenue.