The Award Winner: MSP’s ‘After the Snowfall’ Takes Home Best Film at iF3

Matchstick Productions' After the Snowfall just won the iF3 Film of the Year award. Read our review of this high-octane celebration of modern skiing, featuring segments from Alaska, Japan, and the raw passion of the everyday shredder.
Photo: Matchsticks Productions

For decades, Matchstick Productions (MSP) has been the gold standard in big-mountain ski films—synonymous with the kind of storytelling that makes your palms sweat and your heart ache for winter. Their latest release, After the Snowfall, is no exception. The film just took home iF3’s Film of the Year, cementing its place as the season’s must-watch masterpiece.

But this one hits deeper than your standard stoke reel. After the Snowfall isn’t just about stacked lines and heli drops—it’s built around a single, resonant question: What has skiing brought to your life? That idea threads through the film like a skin track through untouched powder, connecting the human side of the sport to its most high-octane moments.

The Soul of the Shred: Connecting Pros and the Mountain Masses

After the Snowfall shines not just for what it shows, but what it asks. Between massive sends and cinematic blower pow, the film slows down—intercutting pro-level action with stories from the lifers, locals, and ski-town drifters who live for the same feeling.

That blend of pro and everyman is where the film hits hardest. It’s a reminder that no matter how fast you ski, where you sleep, or what logo’s on your jacket, we’re all chasing the same thing: freedom, flow, and the shared silence that comes after the snowfall.

A Shared Legacy in the Mountains

Teton Gravity Research and Matchstick Productions have long stood shoulder to shoulder at the leading edge of action sports cinema—two crews pushing storytelling and stoke in equal measure. With After the Snowfall, MSP once again raises the bar. Featuring heavy hitters like Michelle Parker and Mark Abma, the film captures everything that defines big mountain skiing at its core: risk, passion, and a deep respect for the mountains that shape us.

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Taking home iF3’s Film of the Year isn’t just another notch in MSP’s belt—it’s proof that ski films can still dig deeper. The award recognizes not only the jaw-dropping cinematography but also the film’s ability to explore the why behind the send.

At its core, After the Snowfall reminds us why we keep coming back each winter. It’s not just the weightless moments off a pillow line—it’s the shared energy, the quiet connection, and that rush of pure stoke at the bottom.

Beautifully shot and fueled by soul, After the Snowfall is more than a ski film—it’s a love letter to winter, and a must-watch for anyone who lives and breathes the mountain life.

Catch the iF3 Winner on Tour Now!

The best news? You don’t have to wait for winter to get fired up. After the Snowfall is on a massive global tour, bringing the stoke to ski towns everywhere. The tour keeps rolling through fall with stops in Bend, Tahoe, Bozeman, and even Jackson Hole into November.

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