Zeb Powell Joins Michael Jordan’s Brand

Zeb Powell has officially joined the Jordan Brand, marking a historic moment for snowboarding. On April 3, 2025, Powell announced the partnership on Instagram, posting a video of himself wearing Jordan 1s surrounded by footage of his riding and Jordan branding. This deal, which has been in the works since January, follows Powell’s appearances at events like the X Games and Red Bull Heavy Metal, where he sported Jumpman gear, hinting at the collaboration.

The partnership is a significant step for Jordan Brand, which has expanded into nontraditional sports in recent years. While they’ve previously worked with athletes in baseball, golf, and BMX, Powell's inclusion makes him the first snowboarder to join the iconic brand. With Michael Jordan's deep ties to North Carolina—Powell's home state—and his continued investment in alternative sports like NASCAR and golf, this partnership feels like a natural fit.