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Video: Total Noncents Penny Snowboard - Every Third Thursday



Every Third Thursday is about ideas, about engineering, about the beauty of manufacturing and always pushing the boundaries. So what happens when Dave Lee and the Signal Snowboards crew come up with an idea that has nothing to do with any of those meaningful aspects? They run with it! This month's factory challenge is to build a snowboard integrating pennies — pennies in the base and “penny traction” edges specifically. Jake Olson-Elm is the chosen one to ride what might just be the worst ETT ideas ever. Priceless! Hit play now to watch some noncents go down! Heads or tails, we think this month's episode is still a winner!


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Photo Tour:  Chile After First Major Snowstorm of 2017
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Photo Tour:  Chile After First Major Snowstorm of 2017

Photo Tour:  Chile After First Major Snowstorm of 2017

The first major snowstorm of 2017 has slammed into central Chile bringing an early Mother's Day gift to Valle Nevado, Arpa Snow Cats, El Colorado, La Parva and Portillo resorts.  With over two feet from the May storm and another expected to hit on Wednesday,  Chile's main ski areas could begin to open for the season several weeks ahead of schedule, as early as late May.  Ski season in South America generally operates mid-June to October. We have collected a series of photos from the

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THE MAN, THE MYTH, THE RON
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THE MAN, THE MYTH, THE RON

THE MAN, THE MYTH, THE RON

During Sego Ski Co.'s relatively short history, Ron Murray has become sort of a local legend. His 20-plus years of ski repair experience, combined with his time working in manufacturing and his wholesome philosophy on skiing (and snowboarding) has made Ron an integral part of the Sego team and brand. Ron is pretty much everything you look for in a ski tech. His gentle demeanor breathes wisdom and humility, and it shows in his craft. After all, aren't our skis just an extension of our feet?

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8 Defining Photographs From TGR’s 21 Year History
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8 Defining Photographs From TGR’s 21 Year History

8 Defining Photographs From TGR’s 21 Year History

Greg Von Doersten (or GVD) has been photographing with TGR since the beginning. He met founders Todd and Steve Jones back in the early 90's when they were still skiing for Marmot and filming by themselves with local Jackson Hole crushers. "They were getting it done," Von Doersten told me. "They wanted to see more line skiing and airs in films so they started to develop their own signature thing. I was like 'dang these guys are legit and they are kind of my style.'"   Von Doersten