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Coors Light/K2 Sports Promotion

You'd be hard pressed to find a skier or rider that doesn't enjoy a crisp cold can of beer after a long day on the hill.

Coors, the beer that delivers “refreshment as cold as the Rockies” is offering a bit more this spring for skiers and riders that are fans of the brand.

The K2/Coors Light cold-activated skis and K2/Coors Banquet cold-activated snowboard feature mountain imagery that turns blue at the right temperature, a sign that it’s time to hit the slopes. This technology has been showcased on cans of Coors for the past few years and now you can impress your friends on and off the slopes without even knowing how to make a turn.

Through a partnership with K2 Sports, Coors Light and Coors Banquet are giving legal-drinking-age consumers a chance to win a variety of prizes that will make their skiing or snowboarding experience even more memorable. Prizes will be awarded through text-to-win promotions in select markets and through the Coors Light Facebook page; prizes include trips to Kamp K2, cold-activated skis and snowboards and special dual-branded merchandise.

The promotion runs now through April 30, 2013. Legal-drinking-age consumers can like the Coors Light Facebook page for the chance to win random giveaways, or see participating beer retailers in select markets for details on how to enter the text-to-win promotion.

The trip to Kamp K2 includes four days and three nights at the Silver Skis Lodge in Crystal Mountain, Wash., featuring no lift lines and fresh tracks in empty terrain parks. In addition to this exclusive access, winners will receive free food and beverage, as well as an invitation to attend the nightly parties in the Kamp K2 Party Tent.

Additional prizing includes K2/Coors Light backpacks, hoodies, beanies, fingerless gloves and koozies.

Kudos to K2 and Coors for teaming up to be forever immortalized within the ski and snowboard industry. These boards will be in extremely high demand!  Get to texting..

Watch Coors Cold Activated 6 Pack team riders Zach Crist, Dan Ray, Tim Eddy, Andy Mahre, Ryan Schmies, Shaun McKay enjoy a day of heli skiing in Lake Tahoe, California.



About The Author

stash member MikeHardaker