TGR & BUFF® Unveil One-for-One Campaign to Reward Ski Town Heroes

Longtime product partners TGR and BUFF® are teaming up this season to give back to our ski town heroes. This One-for-One campaign will benefit the essential workers of Jackson, Grand Targhee, Breckenridge and Bozeman for their steadfast service to their respective communities. TGR has always trusted BUFF® to keep our athletes and production crew protected in the elements with their world-class products. And we want to pass performance on to our ski town heroes.

For every official BUFF® x TGR Multifunctional Headwear sold, we will also donate one to a local essential worker in your town! Who qualifies as a mountain town hero? Who do we deem “essential”? We all know them, but they’d be the last ones to call themselves heroes. They’re up at dawn and out past dusk—doing the hard work—so you don’t have to.

They keep the lifts running, the restaurants serving, the retail selling, the road plows plowing. And of course, they’re the brave medical personnel that put their lives on the line. By sacrificing so much, they keep us safe and comfortable, day after day.

So it’s with a ton of respect that the TGR and BUFF® teams introduce this One-for-One campaign to show a small token of our appreciation to these selfless essential folks that drive the stoke in our mountain communities.

Wanna help pay it forward and show some love to your town’s essential workers? Shop the official BUFF® x TGR Powder Day Multifunctional Headwear and we’ll make sure an identical piece of gear is donated to a mountain town hero.

BUY 1-FOR-1 POWDER DAY BUFF MULTIFUNCTIONAL HEADWEAR®