That one time Coors Light made the dumbest ad ever...
On Sunday, Steamboat Today reported that skiers and snowboarders who need rescues at Steamboat Resort could now face up to a $500 per person fine.
The new-this-year policy was made to discourage those who are less experienced from going into areas they might not belong, like out of the gate into the backcountry.
With the insane spike backcountry skiing's popularity over the last few years, hundreds of people are now heading out of bounds each day, and with that, more and more people need rescues.
RELATED: 2 Skiers Stranded Overnight B.C. Backcountry After Ducking the Rope
The Steamboat Today article references a rescue that happened two seasons ago at the resort. Twelve skiers followed some tracks and got stranded on a cliff, 14 ski patrollers were involved in the rescue and the next day the ski area was short-staffed because the patrollers were exhausted.
I'm usually not into fines, but in this case I'm all for it. The backcountry is really dangerous and more people are getting into trouble from going out the gate at resorts every year. And this fine won't impact those who have the right level of experience to be in those areas.
Read the full article here.
About The Author
stash member Leslie Hittmeier
Leslie is a freelance writer and photographer. Storytelling is her focus and she spends her time following badass skiers and climbers around in their natural habitats. As an obsessed skier and climber herself, she plays and trains in the Tetons.
InfamouslyJones
December 20th, 2016
Really curious on how they plan to determine liability. As long as its due to negligence, im all for it. But to paint a broad picture on it all is just asking to slow backcountry travel.. which slows the back country industry… which includes the need for SAR professionals. Good intentions.. lets hope theres good execution as well.